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Barrett, Kenna – Composition Studies, 2013
This essay builds upon prior attempts to foster linkages between the disciplines of Composition Studies and professional writing. I take up Jennifer Bay's suggestion that service learning is a site for connection and "hospitality" (in a Derridean sense) between these disciplines, advocating for and at the same time complicating Bay's proposal.…
Descriptors: Higher Education, Writing (Composition), College Instruction, Professional Development
Collins, Mary Ellen – CURRENTS, 2011
Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…
Descriptors: Higher Education, Colleges, Public Relations, Advertising
Eddy, Pamela L. – Community College Review, 2010
Community college leaders serve as linchpins for framing meaning on campus. The current pressures on institutions (given declining financial resources, demands for accountability, changing faculty ranks, and societal need for new knowledge) require presidents to juggle multiple priorities while presenting a cohesive message to campus constituents.…
Descriptors: Higher Education, Community Colleges, Leadership, Presidents
Zhang, Li – Journal of Academic Librarianship, 2009
This study aims to develop a systematic patent training program using patent analysis and citation analysis techniques applied to patents held by the University of Saskatchewan. The results indicate that the target audience will be researchers in life sciences, and aggregated patent database searching and advanced search techniques should be…
Descriptors: Foreign Countries, Higher Education, Intellectual Property, Training
Tyson, William – Change: The Magazine of Higher Learning, 2011
This article is written for scholars, researchers, and academic leaders who have a passion to share their knowledge outside the classroom, laboratory, or institution. They want to make a difference and believe that the information they possess and ideas they have to offer have a public importance. Based on his book "Pitch Perfect:…
Descriptors: Scholarship, Researchers, Higher Education, Leadership
Hill, Marc Lamont – International Journal of Research & Method in Education, 2012
This conceptual article explores the notion of educational researchers operating as public intellectuals. To do this, I situate my analysis within a broader tradition of public intellectual work in the American academy. I also offer a framework for three specific forms of public intellectual work, supported by relevant examples, which can be taken…
Descriptors: Educational Research, Educational Researchers, Role, Higher Education
Knewstubb, Bernadette; Bond, Carol – Higher Education Research and Development, 2009
Despite considerable research on teaching and learning in higher education, the relationship between university teachers' and students' understandings of the same teaching-learning events has not been a focus. This exploratory qualitative study used individual interviews to investigate the role of conceptions of teaching, learning and knowledge in…
Descriptors: Higher Education, Case Studies, Alignment (Education), Teacher Expectations of Students
Bowl, Marion – Critical Studies in Education, 2008
This paper explores the potential for conducting collaborative and critical research in higher education which problematises the role and practices of the academy in maintaining exclusion. It begins with a brief discussion of UK government discourse on widening participation, and contrasts this with the research literature which indicates the…
Descriptors: Foreign Countries, Higher Education, Participation, College Students

Weise, Elizabeth A. – Technical Communication Quarterly, 1995
Divides research literature on educational hypermedia design into two groups, one advocating no author control of the users' path through the material (found to be lacking in audience and goals analyses as well as results evaluation), the other advocating varying degrees of control (found to lack grounding in theory). (SR)
Descriptors: Audience Awareness, Higher Education, Hypermedia, Literature Reviews

Dolly, Martha Rowe – Maryland English Journal, 1997
Advocates venturing deeper into rhetorical situation since covering it in a superficial way may pose more problems than ignoring it altogether. Offers examples of the kinds of problems students encounter with audience and purpose. Suggests grappling with these complexities rather than discounting them. (PA)
Descriptors: Audience Awareness, Higher Education, Instructional Innovation, Writing Instruction

Willey, R. J. – Teaching English in the Two-Year College, 1992
Discusses how reader response techniques, by bringing students together into interpretive communities, encourage students' real interactions with literary texts, and foster greater awareness of audience. (SR)
Descriptors: Audience Awareness, Higher Education, Literature Appreciation, Reader Response
Backus, Nick – 1998
As the National Parliamentary Debate Association (NPDA) debate spreads across the country, as more schools and more students become involved in this type of debate, those involved in the activity need to take a step back and evaluate their progress, as well as plot their future. Coaches have a critical role as educators. NPDA needs clear…
Descriptors: Audience Awareness, Debate, Debate Format, Higher Education

Smith, Craig R.; Prince, Paul – Communication Education, 1990
Describe the Roman concepts of "decorum" and "ornatus." Analyzes a speech from Shakespeare's "Romeo and Juliet," showing how these concepts advance plot, deepen character, and create expectations. Demonstrates how these concepts are useful in the criticism of American public address by applying them to Ronald Reagan's…
Descriptors: Audience Awareness, Higher Education, Rhetorical Criticism, Speeches

Brockett, Oscar G. – Theatre Topics, 1994
Addresses the following censorship issues: (1) whether a group has the right to impose its world view on another group; (2) whether artistic visions which attack any group's values should be permitted; and (3) the limits of artistic freedom and who defines those limits. Cites examples from various plays through the years. (PA)
Descriptors: Audience Awareness, Censorship, Government Role, Higher Education

Wieringa, Douglas – Technical Communication: Journal of the Society for Technical Communication, 1995
Presents an author's frustrations with poor editing in the form of advice from an editor who has been edited. Discusses deciding what to change, grammar and style, and knowing the audience and the author. (RS)
Descriptors: Audience Awareness, Authors, Editing, Editors