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Showing 271 to 285 of 347 results Save | Export
Maher, Thomas G. – 1982
This paper reviews the post-1975 research on the capacities, logistics, and costs of the various delivery technologies used in educational television, and details case studies of television-centered operations, particularly in relationship to adult learners. The paper begins with a section on general definitions and the capacities of various…
Descriptors: Adult Education, Cable Television, Case Studies, Communications Satellites
Reese, Stephen D.; Davie, William R. – 1987
Noting that the use of captions in television newscasts has grown from simple labeling of newsmakers to more complicated titling of graphics and enumerating important points in a script, a study examined the extent to which captioning assisted viewers in learning from different types of television news stories. Subjects, 100 undergraduate…
Descriptors: Broadcast Television, Captions, Comprehension, Higher Education
Smith, Kyle D. – 1985
Moderate amounts of self-disclosure and willingness to let others disclose are considered essential in moving from casual to lasting relationships. Self-disclosure, however, is a private behavior which is seldom observed directly. Television provides a unique opportunity for the observation of otherwise personal behaviors, and may affect viewers'…
Descriptors: Behavior Change, College Students, Higher Education, Interpersonal Communication
Peer reviewed Peer reviewed
Journalism Quarterly, 1986
Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…
Descriptors: Advertising, Design Preferences, Developing Nations, Higher Education
Peer reviewed Peer reviewed
Weaver, James; Wakshlag, Jacob – Journal of Broadcasting and Electronic Media, 1986
Analysis of the relationship between undergraduate students' television viewing and their perceptions of personal vulnerability to crime reveals strength and direction of such associations are contingent upon viewer's source of criminal victimization experience, type of prime-time television viewed, and contextual nature of perception of personal…
Descriptors: Anxiety, Crime, Experience, Higher Education
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1990
Examines how emotional content in televised messages intensifies physiological attentional responses. Explains that heart rate data indicating both shorter-term responses and longer-term arousal were collected from 10 female and 4 male advertising students. Finds that emotional content increases physiological arousal in viewers and that heart…
Descriptors: Affective Measures, Arousal Patterns, Attention, Audience Response
Peer reviewed Peer reviewed
Armstrong, G. Blake; Greenberg, Bradley S. – Human Communication Research, 1990
Argues that television, when used as a secondary activity, interferes with performance on otherwise intellectually demanding tasks. Examines performance on seven different cognitive processing tests for respondents in four television-viewing conditions and a no-TV control group. Finds significant performance decrements for measures of reading…
Descriptors: Audience Response, Cognitive Processes, Communication Research, Higher Education
Peer reviewed Peer reviewed
Perse, Elizabeth M.; Rubin, Alan M. – Journal of Broadcasting and Electronic Media, 1990
Describes two studies that examined how chronic loneliness influenced local news and soap opera viewing by nontraditional and traditional college students. The relationships between loneliness, media use, and interpersonal interaction are discussed, and discriminant analyses are presented that examined viewers' motives, attitudes, and activities…
Descriptors: Attitude Measures, Discriminant Analysis, Higher Education, Hypothesis Testing
Pohl, Gayle M. – 1987
Three studies explored the impact of the controversial television docudrama "Death of a Princess" on viewers' attitudes, comprehension, and desire to continue viewing the film. Sixty students in undergraduate communication classes participated in Study I, which measured attitude change induced by the film, relative to the viewers' prior…
Descriptors: Attitude Change, Audience Analysis, Cultural Awareness, Cultural Images
Ogles, Robert M.; And Others – 1986
A questionnaire designed to measure respondents' weekly television viewing habits and their estimates of crime victimization was administered to 142 undergraduate students. Two measures of exposure to 94 prime-time television programs were compared on a program-by-program basis: (1) violent acts per hour in programs viewed weekly, and (2) amount…
Descriptors: Attitude Change, Beliefs, Crime, Demography
Thorson, Esther; Friestad, Marian – 1985
A study used 18 television commericals, selected as representative of a variety of executional styles and products, and generated scores for each of them on 18 dimensions of structural variation. In addition, a multivariate analysis was used to examine the relations both among the dimensions and between these dimensions and some common measures of…
Descriptors: Advertising, Affective Measures, College Students, Content Analysis
Acker, Stephen R. – 1981
Television wide-angle lenses expand distances and increase apparent velocity, while long lenses compress space and reduce apparent velocity. Based on these assumptions, a study was conducted (1) to examine the ability of viewers of different ages to recognize how lenses change the "real world" they project and (2) to extend Jean Piaget's…
Descriptors: Age Differences, Cognitive Processes, College Students, Depth Perception
Bellack, Daniel R.; And Others – 1982
A study was conducted to examine the hypothesis that the distracting nature of incidental information inherent to television news, combined with the absence of headlines, might result in television viewers remembering less central and more incidental information than they would when reading a newspaper article that uses headlines to condense the…
Descriptors: Behavioral Science Research, Comparative Analysis, Higher Education, Information Sources
Baskin, Otis Wayne – 1975
This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…
Descriptors: Advertising, Behavioral Science Research, College Students, Commercial Television
Peer reviewed Peer reviewed
Laurillard, Diana – Instructional Science, 1991
Describes a study of undergraduates in the Open University that used qualitative research methods to investigate how students learn with educational television. Results of observations, interviews, and test data are analyzed to determine which program features are important, and the methodology is contrasted with the one used in other studies of…
Descriptors: Educational Television, Foreign Countries, Higher Education, Instructional Design
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