Finds editorial writers highly educated, well satisfied with their positions, well paid, and active in community and public affairs. (RB)

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

Findings indicate that media managers consider the environment not to be newsworthy, see polution as a real problem, and accept advertisements from polluters. (RB)

This paper reports the successive steps in the development of an adjective rating scale for measuring audience responses to short previews of coming films. Seven filtering steps were used to reduce an original list of 600 adjectives and adjectival phrases into a final rating scale with 101 words. From factor analyses of the responses of college…

Concludes that traditional and modern, renamed women's pages are not meeting the contemporary needs of American women. (RB)

To determine the effects of cartoon-embellished programed text materials on student skill performance and student attitudes towards instruction and subject material, a random sample of 85 students in a course on audiovisual materials were selected as research subjects. Research procedures included: (1) pretest for skills and attitudes; (2) random…

In recent years, increasing concern with newspaper accuracy and credibility has led some people to question whether newspapers should use veiled, non-specific, attributions in news reporting. This study contains a content analysis of a sample of newspapers to determine the frequency and nature of veiled attributions as they are now employed. The…

Describes an undergraduate course which focuses on the effects of the mass media on the viewing public. The course is intended to increase awareness of the media so that students may respond to it more intelligently. Course topics, source materials, and class formats are discussed. (GEA)

Suggests that academic research in journalism needs to deal with more relevant problems and issues faced by the newspaper industry to better prepare students for the profession and to bring needed credibility and respect to journalism schools. (HTH)

Focuses on major university collections of original radio materials, including news broadcasts, commentaries, entertainment programs, documentaries, and educational productions. The nine institutions listed possess the largest collections and best facilities for duplicating and permitting use of their materials. (PD)

Examines the presentation of racially comparative risk by 49 leading daily newspapers, revealing a tendency to frame stories of difference in terms of black loss. Suggests that the greater the presence of blacks in the market, the more likely the newspapers were to use a lead emphasizing the high probability of black failure. (SR)

Presents a content analysis of Chinese newspapers before and after the Tiananmen Square protest. Shows that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated participants of the 1989 Student Movement to legitimize the military…

Investigates press coverage of the Mike Tyson rape trial. Considers the entrenchment of racist reporting in the news, and the implication of the press in modern racism. Finds that press portrayals of Mike Tyson drew from just two dehumanizing and opposing archetypes for African Americans: the animal savage and the helpless, hapless victim. (SR)

Discusses developments which have helped erode U.S. media's competitive advantage in the global media marketplace. Argues that, to reclaim dominance, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Gives examples of successful alliances. (SR)

Sketches contours of the postmodern movement and implications for a research agenda in mass media and international communication. Analyzes the furor over Salman Rushdie's novel "The Satanic Verses" to illustrate the difficulties that result from Western interpretations of events whose origins are distant culturally. Offers a number of…