This study focuses on segmentation feasibility within the private college/university market. There is considerable overlap for private and public college/university students with respect to their consideration criteria; however, previous research suggests that there are some criteria that appear to be differentially important based on the type of…

Using meta-synthesis, this study analyzes higher education literature to provide a comprehensive understanding of the role of nonparent family and community (NPFC) members such as siblings, extended family, fictive kin, and peers in college access and choice. Findings revealed the diverse familial and community networks of today's college going…

In 1973, the domestic climate was surprisingly similar to today in that the economy was bad, unemployment was high, an energy crisis was looming, and there was social and political unrest across the country. At that time, a college education was considered expensive, yet as is true now, education was seen as the doorway to economic opportunity.…

Global university rankings have portrayed European higher education institutions in varying lights, leading to intense reflection on the figures on the EU and national levels alike. The rankings have helped to construct a policy problem of "European higher education", framing higher education as an element of competitiveness in a global…

The Texas 10% law states that students who graduated among the top 10% of their high school class are guaranteed admission to public universities in Texas. We estimate the causal effects of this admissions guarantee on a sequence of connected decisions: students' application behavior, admission decisions by the university, students' enrollment…

A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…

This paper is a response to Clinton F. Conrad's article, "Beyond the Folklore." Conrad's strategy for assessing undergraduate quality echoes the sentiments espoused by many admission and college counseling professionals over the years at various workshops for students and families that focus on navigating the process. As transcendent as the…

The perception of college affordability and financing is a grim one, fueled by the very real rising costs of higher education, as well as media coverage of how much students and their families are borrowing. While this perception is understandable given the realities of paying for college, how do students and parents feel about the process of…

The increased participation of women in higher education in India since 1947 has not received the scholarly attention it deserves. Since independence, there have been shifts--dispersal and clustering of women students in various disciplines in higher education. There is a need to understand the processes of decision making regarding schooling,…

College ranking guides such as Barron's "Profiles of American Colleges" and "US News and World Report" serve as bibles for college applicants and their families. The schools they proclaim as most competitive or elite receive a flood of applications, despite their often-hefty price tags. However, the ranks of the top-tier…

Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher…

While college enrollment among low-income students has increased steadily over the last decade, the share of students from the lowest-income families that enroll in college continues to lag considerably behind college entry rates among the highest income students. Furthermore, gaps in college completion by family income have only widened over…

The purpose of the research upon which this article is based was to identify the factors that influence the higher education choices of expatriate children. The study involved a self-completed written questionnaire and structured face-to-face interviews with nineteen students at four international schools in the United Arab Emirates (UAE). The…

In 2004 and 2005, the Pell Institute for the Study of Opportunity in Higher Education (Pell Institute), sponsored by the Council for Opportunity in Education (COE), published two editions of "Indicators of Opportunity in Higher Education." In 2015, the commitment to documenting trends in higher education equity was renewed by publishing…

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…