Finds no difference in the news coverage by two New York newspapers. (RB)

Describes some of the 19th century technological innovations that influenced the development of the suburban newspaper. (RB)

Stories in romance and adventure magazines tend to support traditional American stereotypes about roles and dispositions of men and women. (RB)

Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)

Analysis of news coverage by 26 newspapers in five midwestern districts in the 1970 elections shows quantity and quality vary systematically with the degree of urbanization. (RB)

Reports on a successful media information dissemination campaign designed to increase public awareness of the problems created by pesticides. (RB)

Two Canadian studies show large losses in all media in immediate, unaided recall for simulated news presentations with the broadcast media showing greater loss than the print media. (RB)

Findings indicate that a majority of public relations practitioners are highly educated, have professional media backgrounds as part of their professional experience, and are paid better than newspaper personnel in Colorado. (RB)

Reports the effects of live reporting experiences on attitudes of students who were at the elementary news writing level. (RB)

This report summarizes and interprets the discussions at a seminar on artificial intelligence (AI) training domains and knowledge representations which was sponsored by the United Kingdom Training Commission. The following broad areas are addressed: (1) the context, process, and diversity of requirements of training and training needs; (2)…

A study analyzed statistically the monotony of all-news radio listening and identified stylistic figures that elicit attention in listeners. Subjects were 30 graduate students whose experience with radio news ranged from occasional listening over several months to regular listening five or seven days per week for several years. Respondents were…

A diagnostic study tested the hypothesis that still advertising pictures and television commercials are governed by a basic visual communication principle: that viewers' comprehension and retention of still and moving images depends greatly on the harmonious coexistence of their figure/ground relationships. Ten still images (half in black and…