Addresses interrelated sets of ethical considerations: the ethical principles for representing students and student writing in the teacher's own publications of two types--in textbooks designed for student use, and in research publications and conference presentations designed for the author's peers. Lists 10 points to make clear to students whose…

Reports the results of practicing engineers' descriptions of the importance of oral communication. Suggests that engineering practice takes place in an intensely oral culture and while formal presentations are important to practicing engineers, daily work is characterized more by interpersonal and small group experiences. Notes that communication…

Focuses on the practice of having students "perform scholarship" in the classroom. Offers a model for student in-class performances of scholarly texts and their responses to those texts. Proposes that a student's performance serves less as a singular response to an assignment and more as evidence of the student's active process of sense making.…

Notes that the political economy out of which the standard of "objectivity" emerged was that of democracy operating within a capitalist economy. Explains that Western journalism trainers attempting to inculcate that standard in developing countries must be aware that the same conditions have never prevailed there. Describes the Lajmi Mir…

Reports findings from interviews conducted with four inexperienced writing students and one experienced writer regarding their awareness of external and internal audiences guiding their writing. Most inexperienced writers perceived only external audiences (e.g., teacher-as-audience), although one inexperienced writer and the experienced writer…

Discusses three perspectives on audience awareness as used in the classroom; rhetorical, informational, and social. Finds that the social perspective, with its emphasis on the transactional nature of writing, is the most productive way of dealing with audience in the composition classroom. (RS)

Asserts that media systems and pedagogy affect each other, that electronic media increasingly dominate the society, and that pedagogy must respond. Outlines a heuristic model for talking and thinking pedagogically about the process of speech in the electronic media environment. (MG)

Notes that hypermedia may place additional cognitive loads on audiences and may change the way information is processed. Argues that those who write for hypermedia applications may need to change the way they look at the writing process, and those who teach writing may need to reconsider what they teach and what they choose to emphasize. (SR)

Finds that root organizational metaphors significantly influence writers' rhetorical choices and perception of their communication role. Shows that 23 staff writers described their communication activities in mechanistic terms, which complements their organization's view of itself as a smoothly operated machine, and explains why writers were not…

Discusses a role-playing scenario designed to introduce the concepts of audience and purpose to business and technical communication students. Notes that, although the scenario has reduced the frequency of the question "Did I miss anything important?" from absentee students, the scenario has not helped the instructor to understand why…

Argues that an anthology of professional essays (because of its intellectual demands) can impede rather than facilitate mastery of basic writing skills. Suggests that the main criterion in selecting readings should be a good match between the audience assumed by the chosen texts and the actual audience in the classroom. (SR)

Describes an assignment for a business writing course which helps students learn to focus on the reader in persuasive writing. (SR)

Offers a case study describing how the rhetorical expertise of a young woman (at the lowest professional level in a male-dominated bureaucratic organization) gave her the power to revise the processes by which her organization did its work, to rewrite the job descriptions of the managers within the organization, and to create a unique role for…

Describes how one teacher of a business writing course uses a car recall notice to address business writing principles of purpose, readers, information, organization, and style in relation to a specific example; and then has students revise it into the type of letter they would like to receive as car owners. Includes two examples of such…

Examines the use of music as a springboard for writing. Provides an explanation of how basic writing students can use music-writing activities to discover meaningful topics and ideas, to develop specific supporting details, and to understand the connections between purpose and audience. (RS)