Studies how male Saudi Arabians sought and placed credibility in information sources about the Gulf War. Finds two groups: global-oriented, who were international radio-oriented; and village-oriented, primarily rural, who placed more trust in domestic media. Shows that all relied more heavily on broadcast media than on print media. (SR)

Argues that media pedagogics constitutes a discipline of media sciences and of media culture; however, dialog across the boundaries between various fields and branches is problematic. Sketches different phases of a virtual dialog between media pedagogics and media production to illustrate the gap and the importance of bridging it. (DSK)

Finds that exposure to fat-character television, thin-ideal magazines, and sports magazines predicted eating-disorder symptomatology for adolescent females, especially older ones; exposure to fat-character television also predicted body dissatisfaction for younger males; and that relationships remain significant when selective exposure based on…

Although many campus radio stations try to copy or emulate their commercial counterparts, determining who is listening to the station is often difficult. It is not odd for stations to undertake in-house listener surveys, which are often conducted by classes studying audience research. Results of the 1995 College Radio Survey highlight significant…

As literature designed specifically to help young adults make appropriate career decisions, vocational guidance books explain what background, experiences, and personal traits are necessary to succeed in various careers. They are of interest to researchers because of the attitudes they reveal about journalism as a field. A review of 30 journalism…

A study investigated the impact of "thought over time" as a variable that may influence recall of discrepant information encountered in the media. Earlier studies indicated that human subjects are capable of improving their recall of "consistent" sets of news information over time without the benefit of additional exposure to…

A study examined the mass media research literature to determine if there was a dominant paradigm in the field. The mass media research published in eight communication journals from 1965 to 1989 was content analyzed to identify paradigm, orientation (focus and theory), data (type, source, and sample), methodology (type and manipulation), and…

Issue management oriented public relations provides an excellent pedagogical device for anyone interested in the application of argumentation. This can be illustrated by a case study in which a commercial metals company was wrongly accused of improperly disposing of toxic waste at a particular site. To counter the bad publicity that followed the…

A study explored the attitudes of professors of advertising toward well-known advertising practitioners, and the effect these famous practitioners have had on the teaching of advertising. Four influential and famous advertising practitioners were selected from a preliminary list of 10. Six statements reflecting each practitioner's advertising…

A study was conducted to determine if brand names that begin with consonants called "plosives" (B, C, D, G, K, P, and T) are more readily recalled and recognized than names that begin with other consonants or vowels. Additionally, the study investigated the relationship between name length and memorability, ability to associate names…

Argues that instead of less data, as James Carey suggested in a previous article in this journal, what journalism history needs is more data to help create fresh interpretations. (RB)

Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)

Concludes that more research must be done examining the variables influencing audience response to messages delivered by film, radio, print, and personal interaction. (RB)

Newspaper action line columns which stress problem solving get more inquiries than those which merely provide information. (RB)

Concludes that political news reporting prior to the 1974 Colorado general elections was affected by management attitudes. (RB)