Marketing techniques have proven useful in several types of admissions situations. The results of a 1979 study of admissions officers' use of marketing techniques indicate that several marketing techniques have been used successfully in situations where selective admissions procedures pertain. (Author)

Surveyed women admission personnel (n=265) at higher education institutions to measure demographics, educational background, employment experience, mentoring patterns, job satisfaction goals, and involvement in National Association of College Admission Counselors. Discusses survey's findings including career path, mentoring process, and future…

Advice about planning and preparing for campus visits and interviews is provided to college-bound students. The decision of whether or not to go for a campus visit and when to go is covered, along with planning and specific arrangements, such as contacting the admissions office. Also considered are what to look for on campus, how to read a college…

Presents keynote address from 43rd National Conference of the National Association of College Admission Counselors. Focuses on minority access within higher education community. Commends missions and commitment of predominantly Black colleges and urges all institutions to establish firm commitments to education of minority youth. (NB)

A systems analysis-based process of structured observation is proposed as a means of describing and determining the value of college admissions and records program procedures. The process involves data collection, interviews of the personnel responsible for specific procedures, diagramming the system, and observation. A sample case is presented.…

A panel discussion between a chancellor and two presidents, with audience questions, focuses on the admissions officer's role in meeting changing circumstances: declining enrollment, changing student body, changing expectations, higher education's role as a change agent, and limited funds. (MSE)

Proceedings of the 66th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to office management are summarized, including: calendars, commencement procedures, publications, records, registration, reports, scheduling, staffing, testing, transcripts, and certificates. Names and institutions of…

Declining enrollments and a changing student population in the 1980s will require the admissions officer to achieve new and more varied skills, including those related to research orientation, information management, and financial aid understanding. New campus power may result. (MLW)

Areas in which the priorities and concerns of the college admissions officer and the college faculty often conflict are examined, including development of a well-rounded student body, statistical comparisons of student characteristics among institutions, and the image projected by the admissions office in its marketing. (MSE)

Explores the history and current status of college admission and develops an approach to resolve ethical problems. Applies this approach to the need-blind versus aid-blind controversy, an admission situation rooted in the counseling versus recruitment dilemma. (MKA)

The organizational transformation process begun several years ago by the American Association of Collegiate Registrars and Admissions Officers has resulted in the association's once-solid financial base collapsing, bringing internal tensions about the transformation to the surface. Debate centers on the organization's ability to be a policy leader…

High school profiles are often essential for college admissions officers interpreting information from applicants or schools. Not all secondary schools are well known to all college admissions staff members, and as schools and college admission staffs change, knowledge of a high school's standards, curricula, and student body may not exist.…

Following a l987 survey that found university admission officers at 22 institutions uncertain of the educational value of most high school journalism courses, a l988 study sought to collect more extensive data in order to determine current admission office practices. Admission personnel were asked if their institutions permitted journalism to…

Results of the 1979-80 Administrative Compensation Survey Report conducted by the College and University Personnel Association are presented. The survey is based on 1,383 responses and covers 77 positions. Salary data are indicated for the median and interquartile range for each position. Data are provided by type of institution, by size of…

Examines career development of women in admissions. Most women working in universities, especially public schools, occupy lower status positions. Women have the qualifications to succeed as directors of admission, but affirmative action has not increased their numbers, and those who are directors earn 80 percent of what their male counterparts…