In order to test the effects of high camera angle on credibility, high- and low-camera-angle versions of a televised speaker were recorded on videotape. Semantic differential ratings of the speaker were obtained from 176 college students randomly assigned to high- or low-camera-angle treatment groups. Factors identified as dynamism, competence,…

Television has not delivered mass educational gains for large numbers of students, reports one director of development projects at the Maryland Center for Public Broadcasting. Experiences with the British Open University, the University of Mid-America, and public television are discussed. (LBH)

Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)

Describes the use of content analysis by a journalism class in studying television news. Indicates that the method is flexible, generates familiarity with quantitative approaches to the analysis of broadcast journalism, can result in increased awareness of the complexity of the broadcast news medium, and increases student motivation. (TJ)

Finds a small, but statistically significant, association between exposure to U.S. entertainment programs and attitudes, perceptions, and behaviors of foreign audiences. Finds also that, when taking study characteristics into consideration, only language of the questionnaire produced a significant difference in correlation size; and that the…

Examines the way one local television station covered the Persian Gulf War. Links coverage to the media routines of television newswork, showing how they act as coherent frames supportive of Gulf policy. Finds that the conflict frame placed anti-war protest in opposition to patriotism, and the control frame dealt with protest as a threat to social…

Presents a critical analysis of how cultivation (long-term formation of perceptions and beliefs about the world as a result of exposure to media) has been conceptualized in theory and research. Analyses the construct of television exposure. Suggests revisions for conceptualizing the existing theory and extending it. (RS)

Studies the behaviors of women and men represented in interpersonal arguments in prime-time television dramas. Finds a weak link between actual argument behaviors and those on television, thereby socializing viewers in a manner inconsistent with reality. Suggests that television arguments are guided more by the needs of the medium that a need to…

Describes a study of undergraduates that investigated the tendency of television news viewers to use visual information to interpret ambiguous verbal passages. The use of simulated television news stories is explained, free recall and cued recall responses are discussed, and sentence recognition data is studied. (26 references) (LRW)

Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's…

Explores the differences in techniques, strategies, narratives, and symbols used in 1,213 television issue ads and image ads from 13 U.S. presidential campaigns. Concludes that although the majority of both types of ads were positive, negative appeals dominated a higher percentage of issue ads as compared with image ads. (SG)

Surveys existing research on televised campaign debates; indicates areas for future research; considers the resources needed to expand and improve current research efforts; and encourages more systematic and sustained inquiry. Notes two compelling needs in terms of resources: an archive containing comprehensive records of media coverage of the…

Television situation comedies have been criticized for their portrayal of dysfunctional family behavior. An exploratory content analysis study assessed the extent of relationship-enhancing communication skills in family-oriented, prime-time situation comedies, a genre frequently targeted for both scorn and praise. Three episodes each of five shows…

The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars…