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Download full textCarels, Peter; McCullough, Lynette – 1993
A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…
Descriptors: Business Administration Education, Demonstration Programs, Experiential Learning, Foreign Countries
Gylling, Margaret – 1978
This competency-based preservice home economics teacher education module on merchandising textiles and ready-to-wear is the third in a set of three modules on occupational aspects of textiles and clothing. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education…
Descriptors: Answer Keys, Competency Based Teacher Education, Educational Objectives, Fashion Industry
Hennings, Patricia – 1978
This competency-based preservice home economics teacher education module on required skills for retail sales of furnishings and related household items is the second in a set of two modules on occupational education related to housing. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and…
Descriptors: Answer Keys, Competency Based Teacher Education, Educational Objectives, Higher Education
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1980
This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit D focuses on market management. It…
Descriptors: Adult Education, Advertising, Behavioral Objectives, Business Administration
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1978
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with the following topics: children's reactions to television commercials and their associated products; an observational instructional analysis of "Sesame Street"; the effects of feedback in televised…
Descriptors: Abstracts, Annotated Bibliographies, Attitude Change, Audiences
Peer reviewed
Direct linkEser, Zeliha; Birkan, Ibrahim – Journal of Teaching in International Business, 2004
Marketing education in business schools gained importance over the past decade because of sharp economic development and globalization practices of the international companies in Turkey. In this paper, we examine the students' perceptions about the quality of marketing education in state and private universities. Sampling from five state and five…
Descriptors: Marketing, Economic Development, Higher Education, Student Attitudes
Goins, L. Keith, Ed. – 1996
This proceedings includes the following papers: "Dealing with Discipline Problems in Schools" (Allen); "Developing Global Awareness" (Arnold); "Desktop Publishing Using WordPerfect 6.0 for Windows" (Broughton); "Learn and Earn" (Cauley); "Using the Computer to Teach Merchandising Math"…
Descriptors: Business Education, Classroom Techniques, Competency Based Education, Computer Software
