The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The postsecondary plans and aspirations of twelfth grade students in Manitoba, Canada were surveyed in 1980. In addition to the general post-high school plans (college attendance, employment, and other options), specific information was obtained on their institutional and program choices if further schooling was to be pursued. The influence of…

The state of graduate training in the social sciences and reasons for deficiencies are reviewed, and strategies for improving the situation are proposed. Recent studies of the organization of graduate training in the social sciences have indicated serious weaknesses in the recruitment, selection, and socialization of graduate students. These…

College applicants taking the Scholastic Aptitude Test (SAT) and the Test of Standard Written English (TSWE) were surveyed regarding the tests, college admission in general, and the communications received concerning the test and their scores. Separate questionnaires were administered before taking the SAT or TSWE, after taking the test, and after…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The study examines patterns in students' choices of in-state and out-of-state colleges, with regard to certain academic and economic variables such as class standing, parental income, financial support, and costs. It then examines the impact that financial aid would have on their choices. A survey was undertaken of 26,903 Pennsylvania public and…

This guide to college selection for the physically handicapped student summarizes information on the services and policies of 500 two- and four-year colleges. As to each college, it indicates if there are student organizations, offices, financial aid services, or career development services specifically designed for handicapped students, and if…

Questions are examined concerning the effectiveness and efficiency of the Basic Educational Opportunity Grant financial aid program in providing equality of choice between public and private institutions. The research question is: given the initial preferences for either public or private institutions, what is the probability that a student will…

The findings are presented of a study of 309 students at the University of New South Wales who were granted a deferment in 1976 but did not re-enroll in 1977. Students replied to a questionnaire and were divided into three groups: students attending other universities, students attending any other postsecondary institution, and those not enrolled…

Changing student needs and strategies for adapting college or university programs to meet these needs are discussed. Significant changes in the composition of student enrollments during the past 30 years include an increase in the number of veterans, minorities, handicapped, older adults, women, and foreign students. Four possible strategies are…

Project Opportunity, a cooperative endeavor of the College Entrance Examination Board and the Southern Association of Colleges and Schools, is a long-term demonstration guidance project that has operated at 11 centers in the South since 1964. Funded primarily by the Ford Foundation, the program focuses primarily on high school students from…

A survey was conducted to examine the behavior of students as they decide where to go to college; in particular, the effects of financial considerations on their decision are examined. Admissions data from a group of select private colleges and universities are described along with trends in admissions at these schools. A random sample of parents…

This annotated listing provides information on 23 microcomputer programs in the areas of career/vocational information, college and financial information, and job-seeking skills. Information provided for each program includes the title, appropriate level for use (children to adult), availability, hardware required, and a brief description. (CDD)

The impact of student financial aid policies, programs, and procedures on private college enrollment patterns is discussed. Because state subsidies to public institutions create a two-tiered pricing structure in higher education, independent institutions depend on those programs and policies that encourage college choice rather than access.…

Argues that in higher education, values and priorities of the enterprise's "producers" have little in common with those of the "consumers," and identifies areas in which this is apparent, including tuition, college choice, selection of a president, program development, faculty rewards, state subsidies, institutional budgeting, and school…