Examines the extent that educational institutions can regulate face-to-face solicitation. Legal decisions indicate that: (1) regulation is not aimed at commercial content; (2) legitimate college interests include student privacy and the harm posed by high pressure sales tactics; and (3) alternatives for commerical information dissemination must be…

Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…

The advertising copy for a product was manipulated along two structural dimensions (inside/outside product attributes, and before/after consequences of using product) to refine the concept of exposure in advertising research and to test a method of observing cognitive behavior while people are attending (exposed) to the media. The 78 participants…

Student opinion concerning the degree of restriction desired in the University of South Carolina's (USC) solicitation policy was sought on several types of solicitation: political, religious, financial, and membership recruitment. They were also asked to differentiate between student and non-student solicitation. A residence hall solicitation…

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…

A survey of 1,000 college home economics students (718 responses) found that perceptions of courses, satisfaction with the university, attitude toward major, and occupational orientation were significant predictors of satisfaction with majors/departments. Significant differences in satisfaction, attitude, career and academic influences, and…

Advisory committees, with representatives of various campus groups, have been effective in developing and maintaining working relationships between campus communities and bookstores that serve them. A committee often has more clout when confronting the administration on issues or with specific requests. (MLW)

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

Examines gender role orientations of characters in prime time television advertisements through the Bem Sex-Role Inventory (BSRI) completed by 426 college students (43.2% females). Results confirm the appropriateness of the scale for self- and person-perception ratings. Uses of the BSRI in gender role research are discussed. (SLD)

This volume contains three case studies and additional information documenting and examining Michigan State University's (MSU) Model International Department Experiment (MIDE), a program designed to encourage internationalization efforts in curricula, research, public service, and outreach activities. Chapter 1, "Introduction: The Rationale…

Discussion of theoretical considerations and practical factors relating to use of library reference service highlights factors involved in desk approachability--need, communication and promotion, physical arrangement of department, positioning (which gives the product a clear image communicating its purpose or use), psychological cost (personal…

Despite calls for change and numerous proposed alternatives, art education remains committed to the studio model. The retention of the status quo may be related to the economics of art studio materials and especially to the extensive advertising of art supply companies in art teachers' journals. (Author/IS)

Environment may be regarded as a form of communication, with environmental linguistics becoming a new discipline that will have to be explored. Its goal is to demystify some of the constructs that contribute to the built environment as a communication tool. Treating the built environment as a language requires a recognition of its dynamic nature.…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

This paper examines the development of the Merchandising Management Program at Michigan State University and the development of a teaching module which focuses on the shifting economies in eastern Europe, particularly Poland, as they change from command to market economies. An overview of Polish retail trade required the development of a study to…