This book argues that developing insight into the ordinary is a major part of education. Each of the five chapters contains ideas and activities designed to help students and teachers sharpen their perception of their day-to-day physical and social environment. "Survival Skills in a Consumer Society" examines the way people are persuaded to…

Although teachers play central roles in education, traditionally, teachers have not had a major voice in educational change. The teacher is often viewed as a passive receiver of a change product or as a reactor to change. In more recent literature, however, more attention has been given to the personal nature of change and the relations between…

Within the last decade, many schools and departments of home economics have changed their name to "human ecology," whereas others have become "family and consumer sciences," and still others have remained unchanged. "Human ecology" has tended to be used more in higher education, and "family and consumer…

In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

This document is intended to present background information on the basic consumer protection issues in postsecondary education. Topics discussed are: (1) recruitment practices of postsecondary schools; (2) the role of a state agency in consumer protection; (3) consumer rights, responsibilities and redress of consumer protection; (4) advertising…

"Options in Education" is a radio news program which focuses on issues and developments in education. This transcript contains discussions of learning how to file your income tax; the use of mini-electronic calculators by high school and college students; consumer education for children; third graders and elementary economics; and the…

This study examined what 16 female family and consumer sciences (FCS) preservice teachers learned given 1 instructional environment. Participants were enrolled in three FCS teaching methods and curriculum courses. A 2-hour lesson on classroom management using small group theory was selected. On the first day of class, participants completed…

A randomized pre-posttest control group design was used with 34 university students in consumer economics to investigate aptitude-treatment interaction under a computer assisted instruction (CAI) and text mode of programmed instruction. Findings indicated a relative advantage of CAI for the lower aptitude student. Sixteen references are listed.…

Colleges and universities can work for environmental protection in a variety of ways, through conscious consumer choices, communication of environmental values through educational programs, participation in environmental groups, recycling, scrutiny of food service practices, campus special projects, and working with other campus services to…

This hearing transcript presents testimony and discussion of a congressional committee on the marketing of credit cards to high school and college students and the consequences of that activity. Chairman Joseph P. Kennedy opened the hearing with a statement describing aggressive credit marketing to this population and some of his concerns. Ruth…

The purpose of this study was to determine the extent to which personal and family financial planning (PFFP) is taught and/or included in the teacher education programs of institutions affiliated with the American Association of Colleges for Teacher Education. Information was sought on the reasons for offering PFFP, where it was located in the…

The bibliography lists 56 K-adult multimedia materials relating to various aspects of consumer education. The objective is to provide curriculum planners and educators with possible audiovisual aids for teaching consumer awareness and skill development to all ages. Materials such as cassettes, filmstrips, posters, charts, slides, films, ditto…

Consumerism has become an important force in postsecondary education. This document points out the need of trustees to delineate an ethical relationship between the consumer of education and the institution. The document begins by suggesting proposals for state and federal regulation for consumer protection. Some suggestions are: (1) publication…

Describes a seminar in which undergraduate students in home economics were provided with research training and the opportunity to work together on a research project which included housing, clothing, nutrition, consumer services, child development, and family relations. Students also explored difficulties international students encounter in…

This publication lists a selection of consumer economics and consumer mathematics textbooks available for review from the National Institute for Consumer Education. Twenty-six textbooks for the secondary level are cited. Nine advanced level texts are also listed. These texts are generally considered college level texts but could be adapted for…