Presents a 30-month case study of how one business writer made decisions concerning audience. Suggests that audience theory does not adequately describe the cognitive and social decisions writers make in real-world professional contexts, with intrinsic internal factors such as writer's creditability, financial rewards, and promotions affecting…

Examines the ways that social theories of audience have informed the perspectives of "invoked" and "addressed" readers--terms put forth by Lisa Ede and Andrea Lunsford. Critiques these terms, particularly for their failure to adequately acknowledge the multiplicity of readers. Argues that compositionists should embrace a more comprehensive social…

Suggests ways for journalists to better their writing skills, for example, being aware of unnecessary words and redundancies and the fact that the simplest word is usually the best word. Tells reporters which words to avoid, such as "many,""some," and "a lot." Gives examples of some mistakes that journalists have…

Presents students with the opportunity to evaluate e-writing techniques and information design components of two financial and investment Websites. Discusses strategies for teaching e-writing. Uses a three-part information design model developed by Carliner (2000). Discusses how the physical, cognitive, and affective aspects all work…

Argues that scholarly writing entails entering into a complex network of relationships and engages the writer in a process that may have a multitude of ends. Discusses how professional writing is related to the logic of market in that writers must produce an exchangeable commodity, but the process is governed by the requirements of the profession…

Considers how the Nigerian theatre scene has been dominated by the necessity of practicing theatre that is of direct relevance to its audience in terms of acceptability and functionality. Notes that the "Tandari" experiences were intended to contribute to the reformation process of young people in prison. Documents the process, findings…

Describes arousal styles during speaking on the basis of mean heart rates among a group of university students. Examines individual differences in heart rate responses during public speaking and accounts for these differences in terms of particular explanatory variables. Distinguishes four styles of speaking: the confrontation style; inflexible…

Discusses using a vase of dead roses in a writing class to teach students to deal with emotionally charged subject matter, see beyond the obvious, use language concisely to convey a message, and strike a universal chord in an audience--that is, to communicate intimately with an audience. (SR)

Explores possible responses to students' writings about religion. Suggests a social-epistemic response, urging students to examine their assumptions and to write for conflicting audiences. Proposes a unit on religious discourse, including various readings on religious rhetoric combined with students writing about their own religious background and…

Argues that composition students can become aware of audience and purpose and develop ideas for original essays through study of film reviews. Suggests relevant writing assignments. (RAE)

Investigates the effects an assigned audience has on undergraduates' attitudes, composing strategies, and persuasive writing. Finds that while assigning an audience had a limited effect on essay scores, it increased students' interest, effort, use of audience-based strategies, and ability to persuade. (SR)

Describes some of the key elements in publishing a quality yearbook. Includes what time of the year is best for publication, what to include, and what not to include. Emphasizes the importance of including faculty in a yearbook. Contains recommendations on creating a comprehensive academic and sports section. Provides tips on handling "people"…

As a college alumni organization designs a World Wide Web site for communication, it should consider why it is creating the site; features that will appeal to its audience; the effort it will take to keep information timely; adding to the site's value by offering useful, interesting information not available anywhere else; and touring other sites…

Presents generalizations about the editing process in a governmental agency. Suggests that editing is a complex, meaning-making process. Notes that the three vary greatly in their readiness to use their personal authority in interpreting the audience's needs. Suggests that editors gain authority by assuming the role of language specialists and by…

Comments on some recent debates in audience studies. Argues that much active audience theory is in fact premised on a heavily negotiated reading (if not a misreading) of some of the earlier work that is often invoked as its theoretical basis. (SR)