Admissions and financial aid offices are the initial point of interaction for many parents of college students. Highlights several recent trends in higher education, including the expanding use of technology and a growing consumerism, and how these forces reshape the work of admissions and financial aid professionals. (Contains 21 references.)…

The 19 chapters of this book on college admissions are divided into six sections on: (1) perspectives and history, (2) the admissions officer, (3) understanding enrollment management, (4) admissions tools, (5) admissions programs, and (6) perspectives on the twenty-first century. The papers are: "Perspectives on Educational Reform" (Donald…

Problems with using stepwise analytic methods are discussed, and better alternatives are illustrated. To make the illustrations concrete, an actual data set, involving responses of 91 medical school admissions directors to 30 variables, was used. The 30 variables involved perceptions of barriers to medical school with respect to characteristics of…

Questionnaires sent to 60 black colleges were designed to provide information concerning characteristics of the chief officers, including salaries by size of institution and by level of education, experience of selected admissions officers, supporting staff, student recruitment duties, admissions procedures, space and facilities, and budgeting and…

Colleges and universities are overlooking a "built-in resource"--the retired guidance counselor--who has much to contribute to the college community and whose talents should not be put to rest. The retired counselor should not be put out to pasture. (Author)

Reviews educational trends related to student financial aid and discusses implications for college admissions officers, who must serve both the institution and the public. Discusses difficulties involved in providing educational opportunities to talented poor students. (JAC)

Discusses the role of secondary school counselors and college admissions officers in counseling college bound students. Stresses the importance of diplomacy and cooperation in working for the best interests of the student while addressing parent and institutional concerns. (JAC)

During 1981, directors of admissions at 1,065 colleges and universities completed a salary survey. The salaries of two comparable admissions officers differed by about $495 if one is minority and the other nonminority. The salaries differed by another $1,600 if one is a man and the other a woman. (BW)

Admissions officers devote substantial resources to high school visits and other recruiting events. Economic theory indicates that the best measure of effectiveness is marginal productivity. Subjects in this study were applicants to a large, Catholic, urban university and all students who participated in recruiting programs in fall 2002.…

Surveyed college admissions offices (N=236) to determine the current status and perceived usefulness of letters of recommendation. Results show 87% of respondents required or considered letters of recommendation. They were considered useful in revealing personal qualities, particularly of handicapped and minority applicants, which could offset…

Based on results of a national survey, the managerial behavior of college registrars (n=303) and admissions officers (n=343) is defined and analyzed, pointing out similarities and differences in management styles (coercive, authoritative, affiliative, democratic, pacesetting, and coaching) and identifying situations in which particular management…

An admissions director discusses development of appropriate criteria for performance appraisals of college admission officers at the University of Rochester. (TE)

College students posing either as high school seniors or parents placed 20 calls to 9 colleges and universities over a period of 6 weeks. Overall, the school performed very poorly in telephone communication and follow through. Findings suggest there are many problems to be overcome by colleges and universities in their handling of applicants'…

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

In order to evaluate the role of race in the experience of African-American and other non-white admissions professionals at institutions of higher education, a survey was conducted. The study subjects were 130 minority admissions professionals who participated in a staff development program for non-white admissions professionals. The study sought…