NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ480418
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0196-5042
EISSN: N/A
Available Date: N/A
Learning Styles of Marketing Majors.
Stewart, Karen L.; Felicetti, Linda A.
Educational Research Quarterly, v15 n2 p15-23 Apr 1992
Results from a Gregorc Style Delineator completed by 99 underclass business majors, 65 upperclass business majors in an area other than marketing, and 101 marketing majors show that the dominant learning styles for upperdivision marketing students were Concrete Sequential and Abstract Random. Implications for instruction are discussed. (SLD)
Descriptors: Business Education, Cognitive Style, College Students, Higher Education, Instructional Effectiveness, Marketing, Sequential Learning, Student Attitudes
Publication Type: Reports - Evaluative; Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: Gregorc Style Delineator
Grant or Contract Numbers: N/A
Author Affiliations: N/A