Peer reviewedERIC Number: EJ214154
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Advertising Ethics: The Role of the Educator.
Frazer, Charles F.
Journal of Advertising, v8 n1 p43-46 Win 1979
Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)
Descriptors: Advertising, Educational Needs, Ethical Instruction, Ethics, Higher Education, Merchandising
Publication Type: Journal Articles; Information Analyses; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
