The question of how to promote co-creation and collaboration among universities and companies in research and developing operations lies in the background of this study. The focus of this exploratory case study is on knowledge-creating patterns in an online dissemination platform. The research question was expressed as follows: How to develop and maintain a context supporting collaboration and creative common activities by academic online publishing. Online publishing environments are in continuous turbulence. Thus, we have to develop platforms for the dissemination of knowledge systematically. This means, for instance, evidence-based analyses, assessing, and brainstorming. In this case study, we describe one development process by focusing on an online journal and the multiple future scenarios (possibilities) for the journal. In addition, some visions and thoughts about the role of OA journals and possibilities in implementing and publishing the activities and performances of higher education institutions are presented.