The qualitative research study conducted in the Polish higher education context confirms that students' vision of an ideal university strongly embraces the concept of quality as transformation. The enhancement and empowerment are manifested by multiple facets of transformation that the students look for at an ideal university, including intellectual, critical, personal, emotional and physical development. Quality culture and transformative pedagogies form important enablers for operationalising quality as transformation. In support of the transformative power of the ideal-type university, implications for quality management in higher education are proposed.