A small campus of an American university located in Vienna, Austria, which has typically focused on management courses, seeks to introduce a new kind of art program. Planners developed an art major with a sociological emphasis on visual culture. Students are given a chance to explore the images they are bombarded with every day and to gain new…

Asserts that visual literacy will increase in importance as mass communication continues to exploit the use of images as the basic conveyors of information. Explores the role of visual literacy and art production in discipline-based art education. (JDH)

Identifies concepts relevant to aesthetic literacy, suggests possible procedures for instruction, examines different interpretations of aesthetics, and presents a curriculum model for aesthetic literacy. (Author/JDH)

Observing that people are confronted with posters, billboards, video and other images more and more every day, this paper theorizes that the structure and principles of rhetoric can assist the public in understanding how visual images function and affect them. The paper presents a syllabus designed to assist rhetoric instructors in developing…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

This guide, intended as a manual for the beginning director, educational filmmaker, or film school student, provides instruction for attending to the progressive elements of cinematographic craft, from the initial idea to the screen. The guide examines the structure of the script, aspects of acting and working with actors, music and sound, camera…

This paper focuses on the cognitive and social functions of art and the role that art plays in communicating social and personal values. It shows how art criticism can play an important part in the education of all students by fostering critical thinking related to art history, art production, and aesthetics. (Author/JDH)

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…

This guide aims to help students sharpen powers of observation, develop the skills and habits of perceptive watching, and discover complex aspects of film art. Organized in 16 chapters, the text, which focuses on narrative film, discusses film analysis in chapter 1 and establishes a foundation for understanding theme and story in chapters 2 and 3.…

Since visual knowledge of the specialties within graphics and photography is difficult to pinpoint because it is nonverbal and intuitive, graphics educators fall back on teaching technical expertise--the procedures and equipment used for newspapers, magazines, and television stations. For centuries visual knowledge was the realm of the unlettered,…

This document presents a definition and brief background of graphic design and visual education. It outlines a journalism and mass media course lecture which introduces students to the commercial scope of visual communications and the potentials of design. The script along with appropriate slide titles and descriptions, are provided to recreate…

This volume contains 53 articles grouped under five headings: (1) Research (14 papers on such topics as cognitive style and cognitive strategies, visual literacy training, and the impact of diagrams, type styles, and computer graphics on learning); (2) Theory (nine papers on such topics as the development of visual literacy concepts, cognition and…

Two bibliographies of publications from the International Visual Literacy Association (IVLA) are presented. The first covers the period from 1983 through 1989 and lists 261 publications from the IVLA at Virginia Polytechnic Institute and State University. The second covers from 1990 through 1993 and lists 201 publications. The comprehensive…

The introduction of affordable multimedia computers with CD-ROM capacity, videocassette recorders, and connections to the Internet and the World Wide Web have expanded opportunities to help society develop visual literacy. Art images are a natural choice for the teaching of visual literacy. At Northern Illinois University, a course was added in…

Some steps toward the integration of media and visual literacy across the curriculum of secondary school classrooms are described, focusing on a project in Pennsylvania that uses collaborative processes to involve educators at secondary and higher levels in the design, development, and implementation of a statewide integrated framework for visual…