Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

For-profit colleges do not always recruit aggressively; nor do they always shortchange students. But the problem of colleges systematically overpromising and underdelivering, when it does happen, has largely been a for-profit phenomenon. The abuses have been the most widespread and most damaging when they have been fueled by government grants and…

An increasing number of veterans and military students are seeking to complete degrees online and through enrollment at campuses across the nation. Their increased numbers present some unique challenges and opportunities. Post 9/11, Chapter 33 GI Bill funding is enticing more institutions to look at the veteran and military population as a…

The military-civilian disconnect has been a source of increasing concern over the last few decades. National security leaders--including the commander in chief, President Barack Obama--have warned that many Americans are unaware of the military's sacrifices and its growing sense of isolation from wider society. In remarks at Duke University in…

These reports are of two congressional hearings on H.R. 1291, the 21st Century Montgomery GI Bill Enhancement Act (MGIB 21). They focus primarily on MGIB 21 as a recruiting tool. Testimony includes statements and prepared statements of representatives and witnesses representing the United States (U.S.) Commission on National Security in the 21st…

Project AHEAD (Army Help for Education and Development) is a program carried out by hundreds of participating colleges and universities to aid veterans and current military personnel in completing their education. The project can be used by recruiters to encourage volunteers to prepare for their personal futures as well as for their military…

This document is the third volume of a transcript of hearings before a U.S. House of Representatives Subcommittee of the Committee on Veteran's Affairs concerning proposed H.R. 1400--the Veterans' Educational Assistance Act of 1981. The proposed Educational Assistance Act, an updated GI Bill, would provide the following educational benefits: 80…

This document is the first volume of a transcript of hearings before a U.S. House of Representatives Subcommittee of the Committee on Veterans' Affairs concerning proposed H.R. 1400--the Veterans' Educational Assistance Act of 1981. The Proposed Educational Assistance Act is an updated GI Bill, which would provide the following educational…

A study of the administration of the Chapter 30 education and training programs for veterans by the Veterans Administration (VA) was conducted. Data were collected from October 1988 through April 1989 through interviews with 49 program officials; 2 site visits; a mail survey; a telephone survey; a log of inquiry activity; and available information…

In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…

A national survey was conducted of randomly selected chief student personnel officers as listed in the 1979 "Education Directory of Colleges and Universities." The survey addressed specific institutional demographics, policy-making authority, reporting structure, and areas of responsibility of the administrators. Over 93 percent of the respondents…