This report of a New York City Technical College (NYCTC) task force focuses on a diminished sense of campus and institutional community. Three committees were formed to explore the problem. The committees' findings are reported in an early section. The Research Committee found a lack of studies on college community and recommended some models for…

A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…