Examines the congruence between the view of marriage identified in content analysis and that rated by college students. Finds that students rated most marriages as "traditional," and rated traditional marriages as the most realistic. Notes that the amount of television exposure was unrelated to television marriage ratings. Discusses implications…

Examines relationship between television viewing, holding idealistic expectations about marriage, and intentions to marry among undergraduate students. Finds overall television viewing has a negative association with idealistic marriage expectations; romantic genre programming was positively associated with high expectations; and expectations were…

Examines the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments among undergraduate students. Investigates the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes. Notes that the findings…

A study of 186 black and 141 white college students was conducted after the televised sequel to "Roots" to ascertain viewing frequency, perception, and attitude change. Each student responded to a questionnaire consisting of 13 items related to the series and questions on demographic characteristics of the students. It was found that…

Discussion of the delivery of higher education to rural areas focuses on a distance education program developed by the Community College of Maine that uses interactive television. The technology for the system is described, the instructional process is explained, and instructional effectiveness as reported by students and faculty is evaluated.…

A study examined the relationship between amount of television viewing and recognition of stereotypes. Subjects, 60 undergraduate students enrolled in mass media, advertising, and public relations classes at Indiana University, viewed movies produced by United States production companies but set in developing nations. After each movie, students…

To investigate the relationship between soap opera viewership and sexual and relational perceptions, telephone interviews were conducted with 209 female college students. Quota sampling was used to complete a ratio of two telephone interviews with soap opera viewers for every one with a nonviewer. For sampling purposes, a viewer was defined as…

The purpose of this paper is to present and discuss learner responses to the television component of the various courses developed or offered by the University of Mid-America (UMA). Implications for courseware development are outlined, and research questions to be addressed are suggested. Four courses were offered by UMA: (1) Accounting I, (2)…

Describes Michigan State University's use of telephone interviews to assess student attitudes in television courses and reviews data from a recent survey and classroom students' grades or attitudes toward mediated instruction. Evaluation utilization by producers, faculty, and administrators to improve instructional television is noted. (Author/MBR)

Examines the differences in how Black and White viewers process messages based on the race of television characters representing five occupations. Notes that findings from male college students suggest that Black viewers have better recall of Black occupational characters than White characters on television. Reveals evidence that both Black and…

A tool was devised to measure the perceived reality of television, an important variable in understanding how television influences an individual's perception of social reality. This was accomplished by using a research plan that allowed university subjects to generate the measures used for tapping the "reality" of television content.…

To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…

Two studies investigated the validity of the Cultivation Hypothesis, which holds that the more people view television the more they will see the world as mean and violent. Specifically, the study examined whether three psychological variables affected the relationship. The variables are (1) Magic Window, the degree to which a person believes…

A study to evaluate four different black and white slow-scan television (SSTV) systems as information delivery systems was conducted using four classes of university students, one at the graduate level and three at the undergraduate level. Each class viewed videotaped examples from the four SSTV systems during one class period, and were asked to…

Investigates stereotyping of Native Americans by white college students, examining effects of vicarious contact via television and affective evaluations of direct and vicarious contact on stereotypes. Finds that evaluations of contact with minority groups determine group evaluation and that stereotyping is predicted by pleasant or unpleasant first…