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Download full textPorter, Michael J.; Sapp, Aimee – 1996
A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male…
Descriptors: Audience Analysis, Audience Response, Higher Education, Sex Differences
Watt, James H., Jr.; And Others – 1977
Ninety-five college students participated in an investigation of the arousal and observational learning effects produced by television viewing. The subjects were assigned to one of three experimental television viewing conditions: a serious dramatic presentation with high physical and verbal violence, a comedy with high verbal conflict but no…
Descriptors: Antisocial Behavior, Arousal Patterns, College Students, Higher Education
Asamen, Joy Keiko, Ed.; Berry, Gordon L., Ed. – 1998
Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…
Descriptors: Computer Assisted Instruction, Content Analysis, Educational Television, Higher Education
Peer reviewedRubin, Alan M. – Journal of Broadcasting and Electronic Media, 1985
This study of U.S. college students' soap opera viewing habits investigated their motives; interrelationships among motives, audience viewing dispositions, and life patterns; whether viewing dispositions and life pattern variables explain viewing motives; and what multivariate structures explain relationships between viewing motives, viewing…
Descriptors: Attitudes, College Students, Content Analysis, Correlation
