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Download full textYssel, Johan C.; And Others – 1993
A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…
Descriptors: Advertising, Audience Awareness, College Seniors, Higher Education
