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Handelsman, Michael H. – Bulletin of the Association of Departments of Foreign Languages, 1979
This article discusses how some of football coach Johnny Majors' recruiting techniques can be used to build and maintain strong foreign language programs by reducing the rate of attrition at the end of the basic FL sequence. (Author/CFM)
Descriptors: College Language Programs, Enrollment Rate, Higher Education, Language Enrollment
Garfinkel, Alan; Schillinger, John – Bulletin of the Association of Departments of Foreign Languages, 1976
Suggestions are made of ways for colleges and universities to bolster enrollments by actively calling attention to their language programs. The intended audiences are high school students and teachers and students already in college. (RM)
Descriptors: College Language Programs, Higher Education, Language Enrollment, Language Instruction
Peer reviewed Peer reviewed
Jones, Gaston R. – Hispania, 1978
The poor outlook for foreign language teaching is discussed, and ways of combating the trend through public relations and publicity efforts are presented. (HP)
Descriptors: Educational Benefits, Enrollment Trends, Higher Education, Labor Market
Lagarde, Marie L. – 1975
This paper outlines both negative and affirmative approaches to the issue of whether the public should be aware of a foreign language program. The negative approach would consider the diminishing demand for foreign languages for basic communicative needs in the United States and the conviction on the part of the public that it only needs one…
Descriptors: Administrator Attitudes, College Language Programs, Curriculum, Educational Finance
Peer reviewed Peer reviewed
Diment, Galya – ADFL Bulletin, 1998
Describes and reflects on the experience of the University of Washington's Slavic languages program when faced with termination in 1995, including the initial response of faculty, staff, and students; the successful effort made to garner support from other institutions, alumni, business, and organizations; relations with the legislature;…
Descriptors: Case Studies, College Administration, College Second Language Programs, Declining Enrollment
Papalia, Anthony, Ed.; Tursi, Joseph, Ed. – 1978
Six articles appear in this issue. "Foreign Languages in the United States--A Look into the Future," by Barbara Elling, cites several trends which will increase enrollment in language programs. Evidence is cited on the need for foreign language skills in business, government, and industry. "How to Survive in Spite of Tight Budgets, Increasing…
Descriptors: Academic Achievement, Boards of Education, Communicative Competence (Languages), German
Jones, Gaston R. – 1977
A permanent national publicity and public relations campaign for learning foreign languages is necessary to the well-being of this country, of its youth, and for the growth and stability of the profession of language teaching. Nine major factors have contributed to the decline in language enrollment: (1) the dropping of foreign language…
Descriptors: Career Education, Career Opportunities, College Faculty, Educational Benefits
Jarvis, Gilbert A., Ed. – 1974
The relationship of communication to the foreign language profession is addressed in this volume. The following articles are presented: (1) "Communication and the Foreign Language Teacher," by Charles T. Brown; (2) "Rationale for Language Study," by Jane N. Lippman; (3) "Public Awareness: How Can Associations and Institutions Use Public Relations…
Descriptors: Affective Behavior, Biculturalism, Bilingual Education, Communication Skills