This paper examines the mechanisms through which higher education institutions (HEIs) explore, focusing on organizational status and institutional logic. We hypothesize that the exploration mechanisms differ depending on the public and private sectors. Revisiting middle-status conformity, we assert that the U-shaped relationship is stronger for…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

The current exploratory study determined the prevalence of the sport management academic degree being offered in top-ranked institutions as based on "U.S. News & World Report" rankings. A focus on the differences of bachelor's, master's, and doctoral degrees being offered, or not offered, was placed on national universities and…

Purpose: This paper aims to analyse the relationship between two measures of university quality, the outcome and other characteristics of a mandatory accreditation and the university position in the national ranking. Design/methodology/approach: Natural language processing (NLP) models are used to calculate the sentiment indicators for 1,850…

"Cultural Impact on Conflict Management in Higher Education" shares information regarding conflict management and resolution in higher education from a global perspective. In this book, the authors introduce many conflict resolution methods from different regions in the world. The book shares a conflict resolution model which may direct…

With the number of alumni of distance programs increasing, and the decline of public funding for higher education continuing, overlooking engaging these constituents both as active members within the alumni community and as donors will likely be progressively detrimental to institutions as time progresses. The purpose of this study was to…

What does it mean to be 'excellent', particularly for the higher education institution? Without a definitive answer to that question, university rankings have become a proxy for quality and excellence. As such, higher education institutions are continually seeking ways to improve their rankings, with the implication being that these rankings…

Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries' social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make…

In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…

The circulation of head football coaches is a well-established practice, and with it, salary costs are significantly outpacing other spending as institutions compete in the pursuit of prestige. This movement of college football coaches is known in the popular press as the "coaching carousel." The carousel is a fitting metaphor for a…

Research often considers vertical stratification between U.S. higher education institutions. Yet differences also exist within higher education institutions, which we term "organizational segmentation." We understand organizational segmentation as a consequence of the external "prestige economy," which favors research revenues…

"What Will They Learn?"™ evaluates every four-year public university with a stated liberal arts mission as well as hundreds of private colleges and universities selected on the basis of size, mission, and regional representation. All schools in the "What Will Will They Learn"™ study are regionally-accredited, nonprofit…

In the fiercely competitive, global job market, solid preparation in core skills matters a lot. Will college graduates write with the clarity, grace, and accuracy that employers (and everyone else) expect? Will they have the basic mathematical and scientific skills--regardless of their majors--that equip them to navigate an increasingly…

At a time when 87% of employers believe that our colleges must raise the quality of students' educations in order for the United States to remain competitive globally, and four in five Americans say they believe all graduates should have to take the key courses outlined in the study, few colleges require a real liberal arts education. "What…