This paper examines the mechanisms through which higher education institutions (HEIs) explore, focusing on organizational status and institutional logic. We hypothesize that the exploration mechanisms differ depending on the public and private sectors. Revisiting middle-status conformity, we assert that the U-shaped relationship is stronger for…

Purpose: The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity…

This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…

This article explores the link between modes of funding, governance and performance in higher education with the help of a case study involving three engineering colleges in West Bengal, India. It examines the major factors driving performances in the selected higher education institutions. It explains how the ability to adopt and implement…

Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

The current exploratory study determined the prevalence of the sport management academic degree being offered in top-ranked institutions as based on "U.S. News & World Report" rankings. A focus on the differences of bachelor's, master's, and doctoral degrees being offered, or not offered, was placed on national universities and…

Purpose: This paper aims to analyse the relationship between two measures of university quality, the outcome and other characteristics of a mandatory accreditation and the university position in the national ranking. Design/methodology/approach: Natural language processing (NLP) models are used to calculate the sentiment indicators for 1,850…

The proliferation of private and public universities in Malawi has increased competition for excellent employees and competent students. It is argued that corporate reputation has the potential to promote the competitive advantages of the HEIs by attracting and retaining employees and students. This study aims to identify how the quality of…

Universities around the world are increasingly orienting themselves towards global engagement in the form of internationalisation. This article examines how the importance of internationalisation and international research collaborations varies across institutions. Using data from the Fourth Global Survey of Internationalisation, it finds that…

In recent decades, higher education has experienced a massive expansion worldwide, which has often been linked to increasing higher education diversification. New sectors and new types of institutions emerged with this massification process to offer more diversified types of advanced training. At the same time, this expansion was often embedded in…

Increasing mature students' access to higher education (HE) is a worldwide priority. In Portugal, the 23+ policy which was launched ten years ago opened HE to these students. A critical analysis of eight years' data on the universe of mature candidates in HE in Portugal shows that this "opening" varies in inverse ratio to the social…

The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research…

Higher education system in India facing daunting challenges from within--forces from within the institutions, and from outside within the country, and from global forces. The system needs major and somewhat pressing, if not emergency reforms. At the same time, we are confronted with a variety of dilemmas in reforming higher education. It is argued…

Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries' social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make…