First-year students at many universities find themselves in new communities, with little understanding of how their new university, city, academic, or career communities function. Developing a student's sense of community can have long-term benefits. Using the theme of "Community" in the basic public speaking course provides students with…

Communication has always been at least partly a visual experience--insofar as the speaker's appearance on a stage or the text's appearance on the page. Certainly, however, the experience is becoming more and more visual. Thus, equipping students with the tools necessary to analyze and evaluate the visual rhetoric that surrounds everyone is a task…

The ubiquitousness of images in the digital era highlights the importance of individuals' visual communication skills in the 21st Century. We conducted a literature review of visual literacy initiatives in academic institutions to illustrate best practices for imparting these skills in students. The literature review identified five categories of…

This study reports on science student perceptions of their skills (scientific knowledge, oral communication, scientific writing, quantitative skills, teamwork and ethical thinking) as they approach graduation. The focus is on which teaching activities and assessment tasks over the whole programme of study students thought utilised each of the six…

This article presents a course design of English 450: Theories and Methods of Argument. The course is an upper level course in the Writing concentration of B. A. in English and American Language and Literature at the University of Tennessee, Chattanooga, a metropolitan university in the South. At the 400 level, Theories and Methods of Argument is…

For several years a number of instructors at the University of Cincinnati have experimented with the concept of problem-based learning (PBL) in their composition courses. The concept, rooted as it is in Socratic method and the hands-on problem-solving advocated by John Dewey, is not new, and though some of its applications may call for adjustments…

When covering persuasion in the basic speech communication course, many textbooks include information on how students can detect logical fallacies in the persuasive attempts of others. It is important to provide students with a hands-on experience that will help them apply their knowledge of logical fallacies so that they can retain and better use…

Many teachers would like to counter what Deborah Tannen calls "The Argument Culture." They recognize that teaching students traditional principles of argument may perpetuate the kind of adversarial thinking that erupts all too often: in aggressive newspaper headlines, on confrontational television shows, in court rooms, and in school…

Describes an exercise that teaches the reverse of promotion--demand reduction. Discusses persuasive strategies to reduce demand for a product. (SR)

Argues that rationality follows rhetoric and emerges from discourse. Asserts that teachers must empower the students by starting with honest personal writing and move to honest personal writing about public issues. Presents samples of students' writing which illustrate the problems involved in trying to sound rational when arguing personal points.…

Describes how generating effective advertising copy affords students practice in aspects of persuasive writing, such as developing a thesis, refuting counter-arguments, and writing in a comparison-contrast mode. Notes that this approach helps students negotiate the problematic shift from expressive to persuasive discourse without losing their…

Describes an assignment that introduces students to argument through a collaborative process of data collection and problem solving. States that the goal of the assignment is to build students' confidence in their ability to apply the kinds of thinking and writing strategies they will need to succeed in college. (PRA)

Describes three approaches to writing a persuasive sales letter that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. Describes preassignment activities, the assignment, and student reaction to the activities. (SR)

Describes an assignment for a business writing course which helps students learn to focus on the reader in persuasive writing. (SR)