Citations are valuable capital in the academy as the number of citations is the most frequently used indicator in evaluating the quality of papers, journals, researchers, and universities. Thus, the characteristics of highly cited articles (HCA) have become a common research topic but the approach has been mainly descriptive with no profound…

Examines the number and kind of sources certain magazines included in articles about science. Finds that science magazines did not use expert sources more often or even carry proportionately more breaking science news than did business and news magazines. (SR)

Concludes that "Good Housekeeping" magazine adheres to formula writing in fiction as most of the highest paying magazines do. (RB)

Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB)

Examines the 50 year history of "Better Homes and Gardens," emphasizing the reasons for its success while numerous other magazines failed. (RB)

Describes how research published in periodicals can provide journalism instructors with instructional resources. (RB)

Surveys techniques most commonly used in "Journalism Quarterly,""Public Opinion Quarterly,""Journal of Broadcasting," and "Journal of Communication." (KS)

National newsmagazines tend to provide social and ethical content on a timely basis in proportion to the amount of hard news coverage a story received. (RB)

Discusses the content of advertisements emphasizing societal problems between 1965 and 1972, concluding that most are self-serving for the sponsor. (RB)

Examines readers' responses to the speech of men and women as presented in the cartoons of large-circulation magazines. See CS 702 316 for availability information. (RB)

Surveys farm magazine writers and editors regarding advertiser pressure and their attitudes toward it. Finds that 62 percent report receiving pressures from advertisers, whereas about half said that advertising had been withdrawn on occasion. Finds that about half reported that keeping distance from advertisers is a challenge. (SR)

Concludes that with several exceptions that there was no bias on the part of the news media in covering the 1972 election campaign. (RB)

Offers a content analysis of U.S. magazine advertisements aimed at general audiences, finding that Latinos are highly underrepresented in magazine advertising. Shows that, although Latinos represent 10.5% of the U.S. population, they were present in just 4.7% of ads, and only 2.2% contained a Latino model in major role. (SR)

Surveyed advertisements in magazines read by college students in nutrition class for hidden food and nutrition messages. Hidden messages for females could imply beauty through fashion products, beauty aids, and supplements but with nutrition slimming plan. Males may be receiving subtle message that food choices do not matter and that alcohol and…