As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done…

Higher education institutions (HEIs), across the globe, have been increasingly applying staff performance appraisals (PA) to ensure good quality educational outcomes, and to meet the requirements of national and international quality assurance and academic accreditation organizations. Staff at the forefront of PA since they are affected either…

This paper explores the leadership of education for sustainability (EfS) in higher education, focusing specifically on the key role students can play as internal catalysts for change. It presents a case study of Plymouth University, a higher education institution with an international reputation for EfS leadership. The paper outlines the…

This paper explores and challenges the notion that postsecondary students are products of higher education, shaped and molded for the benefit of future employers. The mere suggestion that students are passive in their consumption of educational services would seem to discount the importance of their own educational identity and the broad…

Clinical staff members at virtually all college counseling centers provide therapy for victims of sexual misconduct experiences such as sexual assault, sexual harassment, relationship violence, and stalking. A number of college counseling center counselors are also involved in primary, secondary, and tertiary sexual assault prevention efforts.…

This paper explores a model for developing student and staff partnerships to enhance the quality of teaching and learning and situates the model in literature on student engagement. The model enables staff and students to step outside their normal roles and the traditional student-teacher relationship into a less pre-defined mode of interaction…

This paper responds to the vision of a new assessment culture, which will be a meaningful integration of teaching, learning and assessment. It reviews the advice in the literature about assessment, and from there identifies principles for the assessment of the development of higher level abilities in various domains. It envisages the student as an…

After the 1992 Further and Higher Education Reform Act enabled polytechnics and the qualifying franchised colleges to be renamed universities or higher education institutions, the dominance of the rhetoric of skill development aggravated long-standing schisms between further and higher education about whether or not degree-level courses should be…

Learning management systems (LMS) have been adopted by the majority of higher education institutions and research that explores the factors that influence the success of LMS is needed. This paper investigates the roles of student and instructor involvement in LMS success, using the DeLone and McLean (2003) model of information systems success as a…

Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…

This study was instigated when 12 teacher education students expressed four concerns about their hybrid courses (part online, part face-to-face) to the college dean. In an effort gain the perspective of the broader population of students so instructors could improve this delivery method in the college, faculty-researchers sought input related to…

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

The 13th iteration of the International Conference on Educational Data Mining (EDM 2020) was originally arranged to take place in Ifrane, Morocco. Due to the SARS-CoV-2 (coronavirus) epidemic, EDM 2020, as well as most other academic conferences in 2020, had to be changed to a purely online format. To facilitate efficient transmission of…

"Wellness" is a widely used term to describe a participative process through which the individual becomes aware of and makes choices toward a more successful or healthy existence. Many colleges and universities have utilized wellness philosophies or models in a variety of areas. The wellness model serves as an outline for decision making in which…