In the context of constructing regional education and talent hub, Macao's higher education talent development strategy impacts the creation of a regional talent hub and the process of industrial diversification. This study adopts a text analysis approach. Through the analysis of 118 texts and the construction of the game model, it reveals that…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The Smithsonian Science Education Center in collaboration with Howard University received a Planning Grant from the National Science Foundation (NSF)'s Inclusion across the Nation of Communities of Learners of Underrepresented Discoverers in Engineering and Science (INCLUDES) and Discovery Research PreK-12 (DRK-12) (Grant Award #2040784) for the…

This support document contains material that supports the research report, "Higher Apprenticeships in Australia: What Are We Talking About?". It provides more detail on two elements of the research: (1) An overview of publicly available information on international models of higher apprenticeships, both established and under development…

Purpose: The purpose of this paper is to design a talent-based model for recruiting faculty members at regional comprehensive universities in Iran. Design/methodology/approach: To achieve the purpose, grounded theory approach was used. The research population consisted of all experts in the field of higher education in Iran. Nineteen experts were…

Interest in higher education institutions (HEIs) as instruments for development has increased in recent years. The main objective of this paper is to address the contribution of HEIs to development through their missions, models, and challenges. With this purpose, we perform a historical analysis and characterise higher-education systems through…

Universities, as part of the neoliberal regime imposed on them, are being co-opted into a "war for talent", in which national economic success is heavily invested. We examine part of this "war" that affects universities directly--the recruitment of "the brightest and the best" internationally mobile students and their…

Lack of progression to higher education amongst those who complete an Advanced Apprenticeship in England and the country's need for higher level skills led to the introduction of Higher Apprenticeships in 2009. Whilst Higher Apprenticeships would be expected to facilitate learner progression, the volume of these has remained low. In this paper,…

The dynamic changes in higher education observed over the last 20 years have transformed the educational market. The potential value of promoting student satisfaction and loyalty in higher education has become a significant issue. This study investigates the directions and strengths of the relationships among marketing strategies, student…

A community of practice (CoP) is a group of people who share a concern or a passion for something they do and learn how to do it as they interact regularly. Higher education leaders are attracted to CoPs because they are a peer-based model of learning with colleagues, which works well for professionals such as faculty. These authors identified…

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using…

As Higher Education Institutions (HEI) become more marketised and increasingly promotionalised, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process Model which depicts the key components that impact the organization brand renaming process,…

We study the dynamics in an educational partnership between a university and a developing region. We examine how the university achieves its goals to improve and advertise its offerings while recruiting a cohort of students from the developing region and maintaining a sustainable relationship with the region and its students. We show that mutually…

Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher…