This dissertation studies how institutions of higher education occupy a unique space that can add to the discourse of business studies by relating how consumers can simultaneously function as products. This is substantiated by defining the word "student" beyond the traditional meaning of a student as learner when considering the higher…

In an Editorial in "Times Higher Education" (2009) extensive comment was given on the work of Furedi (2009) on the culture of complaint and the application to higher education of the consumer model. The discussion included many apparently strong criticisms of this use of the consumer model. "Higher Education Review" has itself published articles…

The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…

Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

Proposes two new econometric models for testing the principle of relative constancy (PRC). Reports on regression and cointegration analyses conducted with Belgian mass media expenditure data from 1953-91. Suggests that alternative mass media expenditure models should be developed because PRC lacks of economic foundation and sound empirical…

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)

This chapter introduces the key economic concepts, models, and methods that can help inform institutional research in higher education. (Contains 1 table and 9 figures.)

Illustrates the five elements of conceptual models by developing a model of consumer behavior in choosing among alternative supermarkets. The elements are: identifying the problem, constructing a conceptual model, translating it into a symbolic model, operationalizing the model, and testing. (Author/AV)

Presents a diagram for figuring the value of time into an individual's labor-supply decisions and the time intensiveness of the individual's consumption patterns. Seeks to make the integration of differing time values with leisure income choices more understandable for students. (DK)

A computerized delivery system in consumer economics developed at the University of Delaware uses the PLATO system to provide a basis for analyzing consumer behavior in the marketplace. The 16 sequential lessons, part of the Consumer in the Marketplace Series (CMS), demonstrate consumer economic theory in layman's terms and are structured to focus…

The relationship between social science researchers and practitioners in various sectoral bodies is being investigated in Sweden to increase understanding of "knowledge development." In addition to this general analysis, a subproject focuses on the knowledge development resulting from the interaction between consumer research and…

A study applied research concepts from consumer product involvement to test a model for research on involvement with social issues. Issue involvement was defined as the state or level of perceived importance and/or interest evoked by a stimulus (issue) within a specific situation. Attitudes on four social issues--abortion, pornography, the…

Construction of a theoretical measure of educational output is attempted in this paper. The effort begins by specifying the purpose for which this measure is intended: centralized allocation, according to the equimarginal principle, of limited resources to alternative units producing education. It then specifies a simple and narrow goal that…