Suggestions are offered for the print-oriented librarian in establishing media as a teaching service to faculty and students. (Author)

A discussion of the problems likely to arise when the autonomous college professor tries to deal with his school's bureaucratic media service. (LS)

The purpose of this study was to investigate the problems which hinder the use of educational media in colleges and universities. A questionnaire was used to find out what deans, faculty members, and audiovisual personnel thought of instructional technology, what they perceived as deterring the use of media, and what changes they recommend to…

This report of the sixth annual study of employment trends for the graduates of media programs is based on data from 13 schools. Results indicate that a new trend may be developing, with business and industry emerging as a viable placement category. (CMV)

Although more media specialists are working outside public school systems, they share many basic competency areas with their school-based counterparts. Teacher education can accommodate diverse requirements if it focuses on: (1) audience; (2) objectives; (3) content; (4) media selection; (5) media production; (6) media presentation; (7)…

This survey of 200 school media specialists in Florida, Georgia, North Carolina, and South Carolina examined media production time and skills. Issues addressed included percentage of time spent in production, the importance of various skills, types of materials produced, and the adequacy of formal preparation for production. (Seven references)…

This report presents a summary of the findings and recommendations of a review conducted by the Research Committee of the Kentucky Association for Communications and Technology to investigate the status of teacher preparation in the area of educational media and technology in the state of Kentucky. It was found that there are three different…

Whether or not media technology reaches maturity will determine its effectiveness in higher education. (Editor)

This book on managing media services focuses on the administration of nonprint materials and services. The following chapters are included: (1) Managing Media Services: An Overview; (2) Philosophical Perspectives; (3) Planning Media Service Programs; (4) Management Basics; (5) Managing Media Materials Services; (6) Managing Media Equipment…

The slow process for accrediting training programs for school media specialists and the speed of technological change have created serious problems. Accreditation agencies, their difficulties, and attempts by the American Association of School Librarians and other groups to establish professional standards for school media specialists are…

This section of "Educational Media and Technology Yearbook" is a directory that describes graduate programs in Instructional Technology, Educational Media and Communications, School Library Media, and closely allied programs in the United States. Master's, specialist, and doctoral degrees are combined into one list. Information can be…

This report presents an analysis of data provided by 196 usable responses to a survey of a stratified sample of 282 college and university media centers. Information was collected on the following topics: current trends in budget and personnel levels; the degree of moral support provided by supervisors and the faculty clientele; the extent to…

In this first national directory are listed college and university faculty members and administrators who are administering media programs or are directing or teaching programs for the training of teachers and librarians in the uses of education educational media. Nearly 3,400 individuals at 824 institutions are listed by name, academic rank,…

A developmental effort--the Media Guidelines Project--sought to create and validate criteria to assist in planning media training programs, in evaluating media-related training proposals, and in assessing training program outputs. The ultimate purpose was to insure the development of manpower with the competencies which will be required in the…

Describes the Instructional Media Center (IMC) at South Dakota State University. Highlights include its mission and goals; staff--professional, career service employees and student assistants; four service groups--instructional technologies, media production, instructional telecommunications, and media resources; budget; and successes. (AEF)