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Direct linkLaRiviere, Kristin; Snider, Jeanette; Stromberg, Alison; O'Meara, KerryAnn – About Campus, 2012
In this article, the authors consider the strengths and weaknesses of digital media in the organization of student activism, and how educators can better assist and advise student activists using digital media to create improved learning opportunities. To gain a perspective on the relative strengths and challenges of online media in regard to…
Descriptors: Higher Education, Activism, Social Change, Educational Opportunities
Doak, Jennifer – CURRENTS, 2011
The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…
Descriptors: Higher Education, College Administration, Influence of Technology, Social Networks
McNeill, Tony – Research in Learning Technology, 2012
The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for a range of university-related purposes including…
Descriptors: Foreign Countries, Discourse Analysis, Content Analysis, Higher Education
