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Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs
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Kaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D. – Journal of Marketing Education, 2011
Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves…
Descriptors: Business Administration Education, Experiential Learning, Models, Marketing
Advertising Guidelines
Riso, Ovid – College Store Journal, 1977
Advertising should be viewed as a sales-building investment and not simply an element of business outlay that actually is a completely controllable expense. Suggestions deal with the sales budget, profiling the store and its customers, advertising media, promotional ideas, and consumer protection. (LBH)
Descriptors: Administration, Advertising, Business Skills, College Stores
Business Education Index 1991. Volume 52.
Lundgren, Carol A., Ed. – 1992
This document lists 2,000 business education articles and research studies published during 1991. The list was compiled from 44 business education publications, especially from journals essential to research and teaching, with emphasis on information systems, economic education, business teacher education, and vocational education (primarily…
Descriptors: Business Administration, Business Education, Business Skills, Educational Research