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Shulman, Gary M.; Cahn, Dudley D. – 1981
Teaching a unit on effective briefing techniques early in a basic speech class can develop in the student a sense of time consciousness, verbal conciseness, objectivity, appreciation for documentation, and logical organization. Briefing in this sense is a type of informative speech in which selected and compressed information is presented to one's…
Descriptors: Higher Education, Job Skills, Public Speaking, Speech Communication
Smith, June Hubbell – 1982
A study was conducted to determine if the speech communication programs in Texas colleges and universities were providing the skills needed by industry. A survey of current business journals revealed seven skills needed by college graduates seeking employment in business: (1) public speaking skills, (2) knowledge of communication theory and flow…
Descriptors: Business Communication, Communication Research, Course Content, Curriculum Evaluation
Klopf, Donald W.; Cambra, Ronald E. – 1981
People spend about three-fourths of their waking hours engaged in some form of communication and about half of this time speaking and listening. In spite of this, communication generally is ineffective. There are many reasons for improving one's communication skills, the most important being employability. For example, a survey of personnel…
Descriptors: Business Communication, Communication Skills, Course Content, Course Descriptions
Nelson, Charles W. – 1983
A communication project in a technical writing course demonstrated the importance of communication skills in a profession as it developed the students' own speech and writing skills. After listing what they believed were the major problems in business communication, students compared their responses with instances submitted by local business…
Descriptors: Business, Business Communication, Communication Skills, Education Work Relationship