Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

Although we know a great deal about college choice in nations such as the United States, we know considerably less about how college choice operates in settings lacking well-defined hierarchies between higher education institutions. In the United States, the United Kingdom, and France, students from high socio-economic status backgrounds are…

Introduction: Our aim is to compare the advantages and problems of e-book acquisition identified in research literature to those experienced by two Swedish university libraries. Method: A literature review was used to identify the main issues related to acquisition of e-books by academic libraries. The data for comparison were collected through…

This paper analyses the role of "disruptive" innovative technologies in higher education. In this country and elsewhere, Higher Education Institutions (HEIs) have invested significant sums in learning technologies, with Virtual Learning Environments (VLEs) being more or less universal, but these technologies have not been universally…