Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…

The internationally recognized "NMC Horizon Report" series and regional "NMC Technology Outlooks" are part of the NMC Horizon Project, a comprehensive research venture established in 2002 that identifies and describes emerging technologies likely to have a large impact over the coming five years in education around the globe. This volume, the "NMC…

With faculty changing instructional practices to take advantage of customizable, focused content (and digital delivery of that content), many people assume that digital distribution is the answer to bringing the costs of course content delivery in line. But the picture just isn't that simple. A wide continuum of options is available to faculty and…

This paper describes and evaluates a pilot project undertaken in the South West of England to develop a computer-based system for facilitating effective technical knowledge transfer to small and mediumsized enterprises (SMEs). It explores the problem of technical knowledge transfer to SMEs, focusing in particular on the policy context. The…

The Educause Leadership Strategies series addresses themes related to information technology's influence on higher education. This second volume in the series explores how the "e-revolution" will affect higher education, particularly how higher education can participate in anticipated changes in ways that strengthen the best of what…

In the process of trying to preserve Internet history by archiving it, a company has developed a powerful Internet search engine that provides information on Web site usage patterns, which can act as a relatively objective source of information about information sources and can link sources that a researcher might otherwise miss. However, issues…

This manual has been written primarily for internet novices and for people already familiar with online communications who want to learn more about the growing array of electronic resources pertaining to Women's Studies and to transforming the curriculum so that it better reflects women's experience, accomplishments, and perspectives. Chapter 1…

This guidebook is based on the belief that e-business applications will transform academia and academic support experiences, with learners participating in distributed learning environments that mix physical and virtual learning resources in many combinations, and it offers insights into the strategies and planning needed to develop a college…

This paper reflects on a two-semester experiment using computer technologies in the university political science classroom. The instructor incorporated electronic mail (e-mail), the Internet, and an on-line conferencing program into the course requirements for an upper-division course on the Supreme Court and an introductory honors tutorial on…

Institutional research has long relied on surveys to learn about student experiences. This study describes and evaluates two methods of using electronic mail to gather information from students about their experiences. Data were based on two case studies conducted during spring 1996 and fall 1997 at a 5,000-student state university. The report…

This paper describes the origins and early development of the Institute for Technology Assisted Learning (ITAL) at New Mexico State University, which was established to assist faculty with both resources and training to teach in a distributed learning model. ITAL held seminars for eight faculty during a 3-week period in July 1997 with the…

This case study was designed to investigate the effect on an instructor's simultaneously teaching the same course in both a distance and a traditional educational format. The study involved one male instructor-participant at a mid-sized regional university who, in one term, taught the same course in both distance and traditional format. Data were…

From 3rd to 5th March 2008 the International Association of Technology, Education and Development organised its International Technology, Education and Development Conference in Valencia, Spain. Over a hundred papers were presented by participants from a great variety of countries. Summarising, this book provides a kaleidoscopic view of work that…

Describes a classroom project in which pharmacy student teams developed a World Wide Web page to market a hypothetical pharmacy and promote pharmaceutical care services. The exercise successfully involved students in using both creative and analytic skills to gain hands-on experience in constructing a mission statement and marketing plan for a new…

This paper describes an alternative instructional concept--a distance learning/cohort teaching/cohort student grouping--that used the Internet to deliver instruction. Twenty graduate students at two universities, Southern Illinois University and the University of Southern Mississippi, subscribed to a listserv and worked cooperatively on a case…