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Kolodzy, Janet; Grant, August E.; DeMars, Tony R.; Wilkinson, Jeffrey S. – Journalism and Mass Communication Educator, 2014
The emergence of the Internet, social media, and digital technologies in the twenty-first century accelerated an evolution in journalism and communication that fit under the broad term of convergence. That evolution changed the relationship between news producers and consumers. It broke down the geographical boundaries in defining our communities,…
Descriptors: Internet, Social Networks, Information Technology, Influence of Technology
Howard, Robert Glenn – 1998
In March 1997 Marshal Applewhite and his band of 40 "web site building multidimensional New Agers" committed ritual suicide to pass through where physical bodies cannot go. A folklorist who belongs to an Internet current events newsgroup had been reading Applewhite's posted comments since 1995. On his web page, Applewhite noted how…
Descriptors: Audience Awareness, Higher Education, Internet, Language Role
Peer reviewed Peer reviewed
Alexander, Jonathan – Computers and Composition, 2002
Recounts and analyzes how e-zines were used in first-year writing courses to enhance students' rhetorical sensitivity to considerations of audience. Concludes that through the use of e-zines, students, on their own initiative, began exploring ways to use writing to provoke an audience to consider alternative views, a project which encouraged some…
Descriptors: Audience Awareness, Electronic Journals, Electronic Publishing, Freshman Composition
Peer reviewed Peer reviewed
Stempel, Guido H., III; Stewart, Robert K. – Journalism and Mass Communication Quarterly, 2000
Considers how the Internet offers new opportunities for both audience research and content analyses, but notes that old problems researchers have encountered over the years remain. Notes that mass communication research will be better off or worse off depending on the skill of researchers in using the Internet. (SC)
Descriptors: Audience Awareness, Communication (Thought Transfer), Communication Research, Content Analysis
Peer reviewed Peer reviewed
Bauman, Marcy – Computers and Composition, 1999
Notes new Internet writing environments differ significantly from print forms: they allow texts to evolve--to change their purpose and audience over time. Suggests they allow for new forms of collaboration--texts organize themselves without an omniscient editor shaping them. Concludes that, as a profession, composition instructors need to…
Descriptors: Audience Awareness, Higher Education, Internet, Technological Advancement
Mauriello, Nick; Pagnucci, Gian – 1997
Two writing teachers designed a graduate-level seminar where other writing teachers could share writing with the global electronic community. They expected these seminar students to embrace this new technology because the benefits of Internet writing seemed to provide a practical way to promote audience, voice, and collaboration, three of the…
Descriptors: Audience Awareness, Course Descriptions, Graduate Study, Higher Education
Clark, John M. – 1994
Despite accompanying drawbacks, the Internet information system known as Gopher presents a rich variety of potential benefits to writing pedagogies and to educational administrators. Writing teachers need to overcome tendencies to think of exploration of the Internet information resources as something to be uncritically adopted and as something to…
Descriptors: Audience Awareness, Higher Education, Information Retrieval, Information Systems
Monahan, Brian D. – 1994
A recent article in the "Assemby for Computers in English (ACE) Newsletter" explains what most instructors of English already know--that students in most writing classes produce papers for which the primary purpose is the teacher. As the Internet becomes more widely available, students will have more access to what Howard Rheingold calls…
Descriptors: Audience Awareness, Computer Uses in Education, Electronic Mail, English Instruction
Peer reviewed Peer reviewed
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Schneider, Roberta L. – Journal of Marketing for Higher Education, 2004
The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…
Descriptors: Medical Education, Medical Schools, Internet, Student Recruitment