Descriptor
| Communication (Thought… | 1 |
| Cultural Exchange | 1 |
| Higher Education | 1 |
| Interaction | 1 |
| Multidimensional Scaling | 1 |
| Research Design | 1 |
| Research Methodology | 1 |
| Research Tools | 1 |
| Social Relations | 1 |
Source
Author
| Barnett, George A. | 1 |
Publication Type
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textBarnett, George A. – 1974
This paper proposes that a study be done in the area of diffusion of innovations using a recently developed communication methodological tool, metric multidimensional scaling (MDS). An argument is made for using MDS to measure cultural concepts which are shared by members of a society. A definition of homophily-heterophily is presented as the…
Descriptors: Communication (Thought Transfer), Cultural Exchange, Higher Education, Interaction
