Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners.…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Men significantly outnumber women in physics, engineering, and computer science (PECS) majors, with a recent male-to-female ratio of approximately 4:1, a stark contrast to the near parity in other science, technology, engineering, and mathematics (STEM) disciplines (1). This gender disparity in PECS carries wide-reaching implications for equity,…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

The inaugural "Higher Education Research Digest" was released in 2017 (see ED581669) along with the "Enrollment Management Database," a tool assisting enrollment managers, admissions personnel, and other college administrators with student recruitment, enrollment, and success strategies. For this second edition of the…