The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…

Describes a method for isolating factors that influence the ability of a reader to comprehend the message of an illustration, and explains a model that is constructed from these factors to highlight potential problem stages in an author's design of an illustration. The model is based on data from comprehension trials with college students. (17…

While literacy is an important part of anyone's education, it should be noted that visual literacy, being able to view, interpret and react to visuals, is just as important for today's population. College students are reluctant at first to take the time to really examine a picture book, whereas youngsters go over and over their favorite books to…

The purpose of this study was to examine the effect that coding (black and white, and color) and testing mode (visual/verbal) has on the achievement of students categorized as field independent (FID)/field dependent (FD) learners. One hundred eighty-three students enrolled in basic college level educational psychology courses were classified as…

Describes a collaborative project among three universities to design a visual interpretive analysis, where students analyze a picture book illustration and develop a Web site that explores the contextual meaning and aesthetic appreciation of the illustration. Discusses media literacy, visual literacy, critical thinking, design issues, evaluation…

This document contains selected papers from the 25th annual conference of the International Visual Literacy Association (IVLA). Topics addressed in the papers include the following: visual literacy; graphic information in research and education; evaluation criteria for instructional media; understanding symbols in business presentations;…