The purpose of this volume is to present, in nontechnical language, most of the basic concepts of advertising research. Since the volume is intended to be comprehensible to the lay person, discussion does not go too deeply into the technical details of advertising or research methodology. However, used as an introduction and outline to be…

Major databases and data collection efforts related to postsecondary education are described. Database selection was limited to data that was national in scope, of broad interest, and timely (after 1972). Approximately 95 databases are covered, each of a two-page abstract that describes the subject matter and scope of the database, the data…

Innovation Configurations (IC) represent the operational patterns of the innovation that results from implementation by different individuals in different contexts. This manual is intended as a practical tool for assessing IC, to promote understanding and facilitating of the charge process. Various issues, questions, and tasks that must be…

This handbook describes a set of conventions governing the written presentation of research. The recommendations on the mechanics and format of the research paper are based upon the practices required by college teachers throughout the United States and Canada. Sections 1 through 9 treat the logical steps in research and writing--selecting a…

Outlines a project designed to inform students about library reference sources essential to an introductory course in comparative politics. Suggests how the project can incorporate current topics. Stresses the importance of student familiarity with periodical guides, newspaper indexes, standard biographical sources, and yearbooks. (CH)

This guide was written for graduate students and is intended to provide a grounding in research methods, particularly research in education, and to be a useful ongoing reference source. Each chapter was written by a professor, senior lecturer, or research specialist from a university in England. Part A, "The Concept of Research,"…

This class manual for "Information Resources in the Social Sciences," a class offered at the Graduate School of Library and Information Science of the University of Texas at Austin introduces the objectives of the course, an exploration of various fields in the social sciences and the English-language reference tools of the social…