Student mobility has become a global phenomenon with an upward trend in the past two decades, and Asian countries are becoming important receiving countries. Such phenomenon has been increasingly investigated producing a growing body of literature on Asia-bound international student mobility. However, while some countries stand in the spotlight of…

Rural students, especially rural Appalachian students, remain underrepresented in higher education (ARC, n.d.). Enrollment declines continue to exist at a majority of institution types across the country as traditional sources of students continue to dry up. Universities and colleges are rediscovering rural areas in order to try to bridge gaps in…

This article examines the monitoring of third-party education agents employed in international student recruitment. Agency theory identifies comprehensive monitoring as one way to ensure that agents work in the principal's best interest. By analyzing best practice guidelines, this article investigates the monitoring mechanisms proposed for…

This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…

As the higher education leadership landscape has become more complicated, particularly through retirements, there is greater difficulty in finding the best candidates for non-presidential positions, which has resulted in more facilitated searches. Candidate recruitment is the most visible work, but equally important is managing, enhancing, and…

Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European…

This paper tries to accomplish two tasks. First, it uses a critical review of the concept of differentiation to shed light on the expansion of the Mozambican higher education system, a consequence of the global neoliberal dynamics of higher education. Second, the neoliberal framework is applied to account for the development of multi-campus…

This paper explores how English universities operating in a "quasi-market" are managing the tension between two policy expectations: the first that they should encourage social mobility by widening the social base of their student population; the second that they should compete with other universities to attract students and thereby…

This paper studies the globalization of higher education in context of Pakistan. Pakistan is following the policy of internationalization of higher education that gained momentum since 2002 after the formation of HEC. The outbound ratio of students is increasing with a fast pace. However, the inflow of international students is becoming vital.…

Universities in the United States today often proudly proclaim achievements in student satisfaction across their marketing communications. The marketing promise is that a student will be happy and satisfied upon graduation if tuition dollars are paid to a specific university. Such claims are often supported with promises of greater employability…

The growing importance of internationalization and the global dominance of English in higher education mean pressures on expanding English-taught degree programs (ETDPs) in non-English-speaking countries. Strategic considerations are necessary to successfully integrate ETDPs into existing programs and to optimize the effects of…

The concept of internationalization has been seen as a buzz word and container concept. The meaning of internationalization includes everything that relates to international, meanwhile internationalization is losing its meaning. This study takes a practical approach to searching for some clarification of this concept. During the period 2009-2011,…

Tenure track system (TTS) was introduced in higher education institutions of Pakistan in 2002 as part of administrative reforms. The main objectives of the reform were to improve performance of higher education in the country through attracting qualified people and improving performance of academic faculty of higher education institutions…

The "Standards and Guidelines for Quality Assurance in the European Higher Education Area" (ESG) were adopted by the Ministers responsible for higher education in 2005 following a proposal prepared by the European Association for Quality Assurance in Higher Education (ENQA) in cooperation with the European Students' Union (ESU), the…

Higher education recruitment has evolved over the years to utilize new technologies. The Internet has had the greatest impact on higher education recruitment and paved the way for many new ways of connecting recruiters with job seekers. The further development of Web 2.0 tools and social media has changed the landscape of recruiting and job…