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Direct linkBodycott, Peter; Lai, Ada – Journal of Studies in International Education, 2012
Little is known about how a family in the Peoples Republic of China (PRC) makes decisions on cross-border study. International marketers and managers in higher education turn to research based on Chinese student preferences. However, such research ignores cultural traditions steeped in Confucian ideals of family and the subsequent roles and…
Descriptors: Higher Education, Asian Culture, Foreign Countries, Social Development
