This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 132…

Football teams draw the largest crowds of any American collegiate sport, and with them, both positive and negative attention for colleges and universities. Nearly 50 colleges have added the sport recently, but little research has examined the institutional effects of adding a team. Some of these institutions are regional research universities…

This paper focuses on international student mobility and the funding of higher education. We theorize that relying on international students for funding is stronger for institutions in developed English-speaking countries because they more often adopt marketization practices. Compared to Northern and Southern European countries, we find that they…

As education-migration ("edugration") blurs the line between international student and immigrant recruitment in some jurisdictions, higher education admission is becoming linked to settler nation-building projects. Using critical discourse analysis, this article examines the Canadian higher education sector's response to COVID-19 through…

As higher education continues to face declining enrollment and financial pressures from decreased funding, colleges and universities must find innovative ways to differentiate themselves from competing institutions through niche marketing initiatives in an effort to continue meeting the needs and wants of the shifting population of students. Niche…

Ontario's colleges are committed to providing students of all backgrounds with a rewarding postsecondary experience that prepares them for long-term success in their careers. In recent years, colleges have expanded their global outreach as greater numbers of international students enrol in Ontario. The province is a recognized world leader in…

Current comprehensive changes in the field of higher education in Uzbekistan have a potential impact on the overall enrollment in higher education (PP-4359, 2019). Rigid admission quotas in Uzbekistan are slowly conceding to a more market-based admissions and student recruitment to support reforms implementation. Cursory glance at the reforms…

Faculty recruitment has become a new challenge for public higher education institutions (HEIs) in China since the 1990s. Based on the Institutional Analysis and Development (IAD) Framework, this study analyzed the faculty recruitment preferences and the effects of selected organizational factors on these preferences at top national HEIs from 2002…

Growing numbers of students from non-Portuguese speaking countries, designated as 'non-Lusophone students', signal the diversification of the international student population in Portugal. Until recently, international students came almost exclusively from other Portuguese-speaking countries. Employing social network analysis, the paper analyses…

The international student recruitment and overall cross-border education have constantly been evolving. In the past two decades, higher education institutions were developing and implementing their plan of campus internationalization. Various universities and colleges have different approaches to the internationalization. However, through the…

In the nearly two years since the election of U.S. President Donald Trump, multiple studies have documented declines in international student enrollments at U.S. institutions. Entities that track developments in higher education have reported increased enrollments in other countries, especially those where costs are lower, quality and access are…

International students are critical to the competitiveness of American higher education in terms of financial, intercultural, and educational contributions. However, recent data indicates that the U.S institutions enrolled 31,520 fewer international students in Fall 2017 as compared to Fall 2016. At average tuition and fees of US$ 25,000, higher…

This report is the eighth in a series of informational briefings developed as part of "The Guardians Initiative: Reclaiming the Public Trust," an effort to educate and engage trustees as advocates on key issues in higher education. This brief shows how America's colleges and universities can benefit from a thoughtful and coherent…

The aim of this article is to discuss a portfolio of interventions used to improve student outcomes in an accredited southeastern university's baccalaureate nursing program. Faculty identified three specific student-focused issues challenging student learning: (a) a steady trend of increasing student enrollment, (b) increased difficulty level of…

As the number of globally mobile students has expanded, governments are assumed to be consistently and intentionally competing for talent, in what has been called a "great brain race". While the notion of competition has become dominant, there is little evidence on long-term policy dynamics in this field, not only across jurisdictions…