The paper analyses the influence of COVID-19 on Portuguese institutions' intake of international students and their responses to the pandemic. Two dimensions are considered: quantitative impact on international enrolments and higher education institutions' strategies for the recruitment and support of international students. The first dimension is…

It is well established that participation in formal adult education varies by individual background characteristics. However, less attention has been paid to examining inequality in participation as a consequence of policy changes, such as educational expansion. This paper examines the process of tremendous expansion in Swedish Higher Vocational…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

America has long had abundant capacity in its colleges and universities, which have increasingly welcomed those from countries where quality higher education is a scarce resource. This coincided nicely with America's pivotal role in the growing globalization of the world's economy. An American degree has become a valuable rite of passage for an…

In today's marketplace, with the increase of choice as well as the disruption occurring in higher education, colleges and universities are faced with a critical problem of how to increase enrollment in order to increase revenue and maintain sustainability. The purpose of this quantitative study was to examine three potential predictors of…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

The growth of transnational education has been a major focus of attention for the UK sector since 2010. During a period when international student recruitment has stagnated, transnational education (TNE) has been widely seen as an alternative way of diversifying revenue and building international profile for universities. The UK presently…

Pandemics have been, by their very nature, disruptive and have produced long-lasting change. The current pandemic is no exception to creating chaos and disruption, and higher education is not immune to its disruption. The virus has shed a spotlight on many of higher education's inefficiencies and antiquated educational delivery paradigms, but it…

The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…

Higher education faces a looming demographic storm. Decades-long patterns in fertility, migration, and immigration persistently nudge the country toward the Hispanic Southwest. As a result, the Northeast and Midwest--traditional higher education strongholds--expect to lose 5 percent of their college-aged populations between now and the mid-2020s.…

Many higher education institutions are under pressure to increase revenue and reduce cost are driving momentum for doing more with less in higher education. If these pressures were not strong enough, the emergence of new services offered by a range of third-party providers has made it even more difficult to assess, implement, and evaluate the…

International students are critical to the competitiveness of American higher education in terms of financial, intercultural, and educational contributions. However, recent data indicates that the U.S institutions enrolled 31,520 fewer international students in Fall 2017 as compared to Fall 2016. At average tuition and fees of US$ 25,000, higher…

The objective of this study was to compare recruitment methods for prospective students to the public health programs at the CUNY School of Public Health. Recruitment data on prospective Masters and Doctoral Public Health students were gathered during the period of July 2014 to July 2015, using 4 recruitment methods: Schools of Public Health…

The 2012/17 Beginning Postsecondary Students Longitudinal Study (BPS:12/17), conducted by the National Center for Education Statistics (NCES) at the U.S. Department of Education, is the second follow-up of students who began postsecondary education in the 2011-12 academic year. BPS:12/17 draws from the 2011-12 National Postsecondary Student Aid…

Technology Education or Technical Education (TE) is a key driver for the growth and development of a country and is essential input for national development and for strengthening of the industry, economy and ultimately improving the quality of life of the people. Rapid and drastic changes in economic growth are creating higher demands for TE. Most…