The growth of transnational education has been a major focus of attention for the UK sector since 2010. During a period when international student recruitment has stagnated, transnational education (TNE) has been widely seen as an alternative way of diversifying revenue and building international profile for universities. The UK presently…

This support document contains material that supports the research report, "Higher Apprenticeships in Australia: What Are We Talking About?". It provides more detail on two elements of the research: (1) An overview of publicly available information on international models of higher apprenticeships, both established and under development…

This report is the latest in a series of HEPI reports on future demand for higher education, looking at demographics and participation rates to develop projections of demand for higher education to 2035. By looking across the UK, the report shows how patterns of demand could change over the next fifteen years in England, Scotland and Northern…

In the current context of globalisation it seems inevitable that the international openness of universities would also lead to efforts to attract foreign students. In the case of Spain, this is more necessary, insofar as the drop in population, the existence of other quality educational offerings, and the greater number of public and private…

Malaysia is becoming an increasingly active player in international education and ranks as the 11th largest exporter of education in the world. Malaysia's recognisable advantages in the international education market include its strategic location between the East and the West, cultural diversity, and a relatively stable socio-economic…

Performance indicators and performance-based funding are becoming integral components of higher education (HE) policy around the globe. We explore some of the implications of this type of policy on Norwegian HE. We believe the case will be of significant interest to policy-makers, stakeholders and academics alike, not least because our empirical…

Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

There is growing evidence that students throughout the world no longer see the US as the primary place to study; that in some form this correlates with a rise in perceived quality and prestige in the EU and elsewhere; and further, that this may mean a continued decline in the US's market share of international students. There clearly are a complex…

A proposed new educational service, the degree upgrade, is designed to attract graduates not seeking advanced degrees and to develop a continuing relationship with them. The new service aims at a previously untapped and constantly growing market segment, creates a continuing demand for services, and redefines traditional concepts of lifelong…

The establishment and development of the University of Tromso in Northern Norway are discussed. This case study is one of 10 undertaken as part of a project conducted by the Institute of Education of the European Cultural Foundation to compare higher education reforms that were introduced during the 1960s or early 1970s in various European…

Presents the pros and cons concerning advertising for recruitment using three modes of analyses - economics, ethics, and law. The author concludes that advertising is an invaluable technique for information dispersal in higher education. (Author/PG)

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

This article uses data from a series of reports by the Longer Term Strategy Group of Universities UK to outline key features of the developing market for higher education in the UK. The resulting empirical lessons about the behaviour of students and institutions are tested against the political drive for a freer domestic "market" for…

The application of marketing principles to nursing education and the need for research into the applicant market are discussed for nursing education programs, effective recruiting techniques, prediction of student success in nursing education, program quality, and the current and future nursing market. (Author/MSE)

In the last decade there have been many attempts to mount online distance higher education programs on a global scale, led by the e-learning industry and university companies and consortia, some with government support: e.g. Universitas 21 Global, Cardean University, Fathom, NYUOnline and the UKe-University. A primary commercial objective has been…