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Direct linkHyllegard, Karen H.; Ogle, Jennifer Paff; Rudd, Nancy A.; Littrell, Mary A.; Bickle, Marianne – Marketing Education Review, 2012
This paper describes a course development project designed to address the obligation of consumer goods companies to engage in socially responsible advertising and promotion. Course development was informed by stakeholder theory. Videotaped interviews with 46 stakeholder representatives were integrated into the course, providing students with an…
Descriptors: Higher Education, Curriculum Development, Marketing, Advertising
Peer reviewedHalloran, S. Michael – College Composition and Communication, 1978
Draws an analogy between the choices made in selecting one's attire and those made in writing in that both articulate identity and recognize appropriateness. (DD)
Descriptors: Clothing, Decision Making, Higher Education, Rhetoric
